Are you planning to attend the DAT User Conference? If you are, you probably want to take full advantage of the marketing and network opportunities that the User Conference offers, making it a good time to relook at your website and assess whether it meets your brand’s messaging and offers all the information that potential business may look for.
It’s important to remember that digital marketing is always evolving and that your website needs maintenance and updates to keep up with modern advancements within the industry. It’s a good start having a website at all, but when last have you looked at it, as if you were a potential customer – is your website answering their questions? Is your contact information up to date? Does your website tell your story? These are some of the things your website should have:
Your website should have a brief description on the home page that tells the customer a little more about your company and the services that you offer. You should also include a button to “read more” which links to a separate page, featuring a more detailed description that can go on to describe your mission, vision, history and the ethics of your logistics company. Consider using high-quality pictures that shows your team having fun, in their workspace, as customers like knowing who they are doing business with.
It may seem obvious, but a lot of logistics companies overlook that the people who are visiting your website, might not already know about the services that you offer. Be sure to include a section that describes the different services and how these services can provide solutions to their transportation problems. If possible, use this section to display pictures of your equipment too.
If you are looking to boost driver recruitment, we highly recommend having a careers section on your website which can help promote your company’s hiring benefits and offer an online driver recruitment application. We’ve seen that by including the option to submit a driver application online, driver recruitment has increased by 90% for some companies! The advantage is that you are constantly recruiting drivers without having to actively advertise the position.
It is essential to have an up to date ‘Contact Us’ section which includes a contact number, email address, your physical address and a digital contact form. Some transportation companies choose to combine this section with the ability to request a quote, too.
Your homepage is the first thing that your potential customer will see, so it is important to use this space to showcase the very best of your business.
Testimonials are a clever way to show off your approach to logistics, and help make your company appear more credible. Remember that a customer is more likely of choosing your company, when they have seen good reviews of your services.
Social Media Links
Customers like knowing that they can connect with you on other platforms, and use social media to see what people are saying about your company. Social media continues to prove as a resourceful tool to promote your services and create a relationship with your customer.
Request a Quote
It is always smart to have your contact info and the option to request a quote in a prominent spot on your homepage. Remember that as a customer, nobody wants to have to look too hard to find the contact info of a business, so by offering your information in different places on your website, you are less likely of losing a customer due to the frustration of not being able to find your info.
Does your logistics website check all of these boxes? Remember that this is only the beginning, and that it is just as important to have good content, pictures and infographics that encourage your customer to engage with your website.
Not too sure how to improve your website and convert leads to sales? Get in touch with us! Our team will be attending the DAT User Conference 2017 and would love to meet you and chat about how digital marketing can change the way that you do business!