There is little doubt that America will soon be facing a shortage of professional truck drivers. Older drivers are retiring and many millennials are bypassing the industry in favor of jobs that are better paid and not as heavily regulated or physically demanding. More and more companies are using precious time and resources trying to find new and reliable drivers, just to keep their trucks on the road.
The need for more drivers is forcing larger carriers to look beyond traditional hiring practices. The problem is that most small to midsize carriers are still using a recruitment process that is outdated and very time-consuming. This segment needs to simplify the process and make it easier for potential drivers to apply for a job and create a more streamlined process for the company to screen the applicants. Whose role is this, though? Most carriers resources are maxed out between juggling freight, equipment and regulations and simply cannot take on another project to revamp their hiring process.
So, what is the solution?
At AMT Squirrel Works, we think that an opportunity lies in something you already own. We feel that your website is not being used to its fullest potential. Sure, we know historically, you have thought of your website as a digital brochure to put yourself in front of prospective shippers, but have you thought about how you can also use your website as a place to recruit new drivers? Instead of taking an advertisement out in the local newspaper, asking friends and family for a recommendation or just hoping that a driver will pop on in to ask for a job, you can now use your digital presence as a way to constantly recruit drivers 24 hours a day 7 days a week.
More carrier websites are incorporating a “Careers” page, which is used to tell drivers what they can expect from working for your company. Remember that it is important to stress benefits but more than that we feel it’s important to showcase how your company treats its drivers. Are you driver-centric? Do you think of them as part of the family? Do you appreciate them? What kind of equipment will they be driving? What does your shop look like? These are all things that can be promoted on your website.
Next, with our help, we can build and integrate an online driver application form and include all the necessary information that your insurance company will require. The nice thing about building an online form is that we can make certain fields required information so that the form cannot be submitted if it is incomplete, and you will only receive applications from people who are serious about taking on a career as a driver. Currently, applicants are probably faxing back paperwork at a truck stop and trusting their sensitive personal information to whoever is working the fuel counter. All of our forms are encrypted and include an electronic signature that allows it to be completed 100% online from start to finish.
Currently, applicants are probably faxing back paperwork at a truck stop and trusting their sensitive personal information to whoever is working the fuel counter. All of our forms are encrypted and include an electronic signature that allows it to be completed 100% online from start to finish.
Gone are the days of people sitting in your office, fumbling through paperwork, trying to remember information off the top of their heads. Now, you can save time by having a fully functional digital form that applicants can submit online, which is emailed directly to whoever is in charge of driver recruitment.
Are you prepared for the inevitable driver shortage? Have you thought of ways to improve the recruitment of new drivers? We would love to assist you in utilizing your digital presence to create an automated recruiting process that can be used for years to come.