In anticipation of upcoming TIA 2018 Conference, we thought we’d share some tips, tricks and guides to taking full advantage of the marketing opportunities the conference provides and making it worth your while.
After attending a few conferences, we are always surprised by how few of the leaders in the transportation industry are utilizing social media to market themselves before, during and after a conference. Twitter is an especially strong marketing platform that can provide ongoing marketing for your company, long after the conference has ended. Here are some tips on effectively using the platform while attending transportation conferences.
What you need to know about Twitter
It’s important to understand that unlike other social media platforms, it is okay to use a conversational tone when using Twitter. Twitter has a character limit so it’s acceptable to skip the formalities and replace it with a casual and straight-to-the-point tweet.
Twitter is a fast-paced network and tweets only have a lifespan of about 18 minutes because unlike any other social media platform, it does not rely on algorithms to show your tweets to your audience but instead works in real-time. While it is easier to have a greater reach, you also have to remain consistent and keep in mind that your followers also follow other people, so their timelines can become crowded, making it harder for your tweet to be seen.
Use the conference hashtag
Most conferences have a dedicated hashtag that you can use while attending the conference, so keep an eye on their marketing material, the conference app, or any screens at the conference for the hashtag that they recommend using. The advantage of doing this is that even people who aren’t following you will be able to search for tweets that include the hashtag and with consistent tweeting, you are likely to show up regularly, encouraging them to follow and connect with your tweets.
Some conferences have a live stream of the tweets that include the hashtag, which serves as an excellent marketing opportunity. Remember to remain consistent and professional with your tweeting, so that when you do show up on these live streams, you are taken seriously and likely to gain followers who share your interests.
Credit the speakers
Remember that when attending sessions, to credit quotes of the speaker to give them recognition and express your understanding of the topic. Usually, a speaker will start the session by providing their Twitter handle (check the marketing material provided). However, if it isn’t provided you may find it easily by doing a quick Google search for their name and the word “Twitter.”
Don’t be afraid to add your own point of view or understanding when sharing quotes from the sessions, as this opens the conversation and allows for followers of the conference to engage and connect with your tweets.
Follow and connect with others
As much as you can use the social media platform to gain followers, you should also use it as an opportunity to network and connect with others within your industry. We recommend doing research ahead of the conference and start following some of the speakers and people who you’d like to connect with. We have even used Twitter to set up meetings by following the conference hashtag, seeing who else was attending and tweeting them to see if they had a few minutes to grab a coffee. Never underestimate the value of a face to face meeting, so utilize the social media platform to meet others who may be interested in hearing more about your company.
Will you be attending TIA 2018 Conference? We’d love to meet up to chat about how digital marketing is molding the future of transportation and logistics. Get in touch and let’s grab a coffee or find us at booth 107.