Similar to Notorious B.I.G. in the late 90’s “I’m going back to the Cali”, and I couldn’t be more excited! I haven’t been back since I moved from Sacramento as a freshman in high school. Those eight years flew by. Unfortunately, during my years living in California, I never made the trip to southern California. To be honest, southern California might as well have been on the other side of the country, as far away as it is from Sacramento. Luckily, I’m finally making the trip, and for a great reason, I might add.
So why am I so excited? Well, it’s not the immaculate golf courses or sunny weather although they don’t hurt. No, I’m jazzed because the TIA conference is coming up in Palm Desert! For those who don’t know, TIA is the Transportation Intermediaries Association and it’s one of the most respected associations in Transportation.
As a newbie, I’m not only excited but a little bit nervous too. The opportunity to mingle with and talk with the thought leaders in our industry is invaluable. So how does someone who has never even been to a conference prepare for one? With lots of help!
Thankfully I’m fortunate to have a boss with lots of experience, a guy who isn’t fazed by my many questions. It’s an advantage having someone who shares what he did right, what he did wrong and all the little triumphs and failures in between. He’s a great mentor who offers advice on how to start conversations with folks walking by the booth (not always as easy as just saying hello), how to market myself before and after the conference, and how and when to ask for meetings.
So while I may be nervous now, come time for the conference I will be prepared. I dare you to stop by booth #107 and see for yourself. Can’t wait to see you at the 2018 TIA Conference!