The cost of a website in today’s world

Have you recently noticed your company’s website is falling through the cracks into oblivion?

You know what that means–your digital presence is too. Is it time to bite the bullet and create a new website? A new website runs the gamut on prices–the biggest differentiator being whether you try to do it yourself or hire a web development company.

 

A web development company will most likely offer you a couple if not several different pricing options. For more information on that, you might want to check out our blog exploring the differences between leased and purchased websites.

But what is the purchase price today? We’ll take a look at the pros, cons and the corresponding prices of both DIY websites and Agency-produced websites.

 

DIY website costs:

 

If you want cheap–DIY is going to be your best option, but be forewarned, you get what you pay for! The go-it-on-your-own route offers several options to assist you in the design of your own website. Take Wix, for example. Wix is a DIY building platform that works well for beginners with little experience creating a website. They offer several pricing options, but building on the Wix platform will cost you between $15-$35 a month. While it doesn’t seem like a lot up front, when you factor in the time it takes you to travel the learning curve to complete this project, it’s possible that you won’t save a dime!  

 

When building a new website, one of the most important factors is Search Engine Optimization (SEO). And in this arena, Wix isn’t going to help a lot. You see, once you publish your website, SEO is how prospective customers using search engines find you and your business. Because Wix offers very little in tools to help you configure a robust SEO, you will likely spend extra money post-launch when you find out you need to add it, pronto!

 

Agency website costs:

 

Working with a Digital Marketing Agency will cost you a bit more money up front, but the time and energy you conserve will make that extra cash well-spent! After all, you want to avoid those gray hairs as long as you can, right!

 

A Digital Marketing agency makes creating a professional website easy peasy lemon squeezy!

 

Seriously, you don’t have the time, energy, or desire to build a website–it’s not your idea of a good time! Wouldn’t you rather complete pertinent work tasks, or heck, just spend a nice evening at home? When you work with an experienced agency, you give the digital marketing team a list of current problems and limitations, explain what you want to change on your current website, and then sit back and wait for the magic to happen!

 

Price always depends on the size and scope of your particular project. How much needs to be changed? Will you be starting from scratch? These are considerations that will affect the final price which could range from a couple thousand dollars to $15,000.   

 

If your business uses its website as an information gateway catering to customers or prospective customers or a simple space for getting in touch, you are looking at a lower-of-the-spectrum price.  However, if you want your website to be a hub for e-commerce transactions and to utilize software unique to your business, you should expect costs at the higher end.

Go ahead and check out your DIY options, and if they look a little daunting and time-consuming, think about calling Squirrel Works–a Digital Marketing Partner who knows transportation. We’d love to chat with you today!  Email us at [email protected] or call us at 618.509.5740 to start your project before the competition blows past!

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