Through our free website audits, customers are always surprised to learn that their website lacks structure, personality or even the basics to meet the industry standard. We thought that we would share some of the things that you should consider including, as these are things that your customer is looking for when browsing your website and considering you as their logistics specialist.
Your website should have a brief description on the home page that tells the customer a little more about your company and the services that you offer. You should also include a button to “read more” which links to a separate page, featuring a more detailed description that can go on to describe your mission, vision, history and the ethics of your logistics company. Consider using high-quality pictures that show your team, having fun, in their workspace, as customers like knowing who they are doing business with.
It may seem obvious, but a lot of logistics companies overlook that the people who are visiting your website, might not already know about the services that you offer. Be sure to include a section that describes the different services and how these services can provide solutions to their transportation problems. If possible, use this section to display pictures of your equipment too.
If you are looking to boost driver recruitment, we highly recommend having a careers section on your website which can help promote your company’s hiring benefits and offer an online driver recruitment application. We’ve seen that by including the option to submit a driver application online, driver recruitment has increased by 90% for some companies! The advantage is that you are constantly recruiting drivers without having to actively advertise the position.
It is essential to have an up to date ‘Contact Us’ section which includes a contact number, email address, your physical address, and a digital contact form. Some transportation companies choose to combine this section with the ability to request a quote, too.
Your homepage is the first thing that your potential customer will see, so it is important to use this space to showcase the very best of your business.
Testimonials are a clever way to show off your approach to logistics and help make your company appear more credible. Remember that a customer is more likely of choosing your company when they have seen good reviews of your services.
Social Media Links
Customers like knowing that they can connect with you on other platforms, and use social media to see what people are saying about your company. Social media continues to prove as a resourceful tool to promote your services and create a relationship with your customer.
Request a Quote
It is always smart to have your contact info and the option to request a quote in a prominent spot on your homepage. Remember that as a customer, nobody wants to have to look too hard to find the contact info of a business, so by offering your information in different places on your website, you are less likely of losing a customer due to the frustration of not being able to find your info.
We always encourage our customers to include a blog on their website, as this helps boost SEO and shows the customer that you have a good understanding of the industry. This is also the perfect opportunity to show off the personality of your company by including fun posts that promote the team-spirit among your staff and community events that you may be involved in.
Does your company’s website feature all of these sections? Remember that the structure of the website is only the beginning and that it is just as important to have good content, pictures, and infographics that encourage your customer to engage with your website. Be sure to sign up for a free website audit so that we can show you how to improve your website and increase sales!