Very often, the first impression that potential customers get of your company, is based on your website which is why it is important to ensure that the website is not only engaging but also easy to find. Your website should tell a story about your company’s expertise and services while providing relevant and updated content to generate authentic traffic and lead to sales conversions.
We are sharing some of the ways that you can market your logistics website, with digital advances.
- Search Engine Optimization (SEO)
SEO means to optimize your web pages with the right keywords and phrases to increase your website’s visibility in search engine results. It is both the cheapest and best method to increase your visibility, but it does cost a lot of time. In order to appear on the first page of popular search engines like Google, you must include the relevant keywords in your existing content. Additionally, you must increase the number of inbound links or backlinks. Even though SEO can be time-consuming it is a vital step towards attracting more visitors to your website and securing the top spot on the first page of most search engines.
- Social Media Marketing
Besides helping to increase your website’s online visibility, social media networks like Facebook, Twitter, Instagram, YouTube and LinkedIn also give you the opportunity to market your products and services online for free. To boost your website’s popularity ensure you embed your website’s address in all your social media posts.
- Email Marketing
A majority of people need to be engaged multiple times before they agree to visit a website or even make a purchase. Even though it has been around for years, email marketing still remains one of the most powerful ways to engage both current and potential customers. Give people relevant reasons to visit your website, for instance, insider information, free high-quality logistics content, amazing videos, and much more.
- Pay per Click
This technique is ideal for bringing traffic to your website from different search engines. To get started, just pay a fixed price for every new click your website gets in search engines. Using Google Ad Words, you can easily convert your new visitors into customers from as little as $5 daily. Besides Google Ad Words, you can also use Facebook ads to attract the more than 483 million people who use Facebook daily. Just like Ad words, Facebook ads also need as little as $5 to run your advertisements for several days in a week.
Providing free, high-quality and original content on your logistics website will not only set you apart from your competition but also bring new visitors to your website. Another incredible way to bring traffic to your logistics website is guest blogging (writing for other popular logistics blogs).
In this era, digital marketing is the leading way to increase your customer base and make more sales. Not too sure where to begin? Give us a call and we can show you!