Are you spending money on a form of advertising you’re not familiar with? If you’re like most people, the answer is yes, and it makes you uncomfortable, right? It’s our hope that after reading this short blog you’ll better understand how to ensure your next Google Ad campaign takes off!
What are Google Ads? Check out this quick read to find out!
When done right, Google Ads offer many benefits. Typically Google Ad users make around $2 for every dollar spent, per Google.
Here’s what you need:
- A Budget.
- Relevant and Engaging Ad Copy.
- A Smart, Attractive Landing Page for Potential Customers to Visit.
You can’t begin without a budget. Know where you want to spend your money and how much you want to spend. We suggest that you start small with your bids to get a grasp on keywords you want to rank for. And we can’t stress enough how important high-quality SEO keyword research is if you want the biggest bang for your hard-earned buck.
Engaging and Relevant AD Copy
Engaging ad copy is a must have. According to Wordstream, 41% of clicks go to the top 3 paid ads on any search results page. Your content has to be good enough that visitors stop instead of scrolling on by. No, good copy isn’t the easiest thing to come up with, but luckily there are many online options available. Take Squirrel Works, for instance. Our team is always ready to put our unique transportation copywriting expertise to work for you!
It’s a no-brainer that you need a great landing page. It’s probably the most important aspect of your online presence. Unfortunately, I often see great ad copy that links directly to a confusing page on a confusing website. Ads should take you directly to a landing page specifically aligned with the ad copy. And don’t forget the Call-to-Action. Every landing page must have a visible and attractive call-to-action for quick conversion. Don’t pay Google to send potential customers you’re only going to confuse!
When it comes to acquiring website traffic there is definitely more than one way to get the job done. Check out the benefits of inbound marketing and the formula needed to make inbound more achievable for your transportation and logistics business.
Help us spread the word! If these tips help, please share this blog with your friends or associates. At Squirrel Works, we succeed when you succeed!