In recent months Google has updated its algorithm to focus more on your website’s content than your SEO specialist’s work on the back-end. Simply stated, we see a shift from the technical side of SEO to the creation of blog posts and content that emphasize your role in the transportation and logistics industry.
Not sure what SEO is? Check here for a better understanding!
My job as an SEO specialist is no less relevant. But instead of spending my time feeding Google instructions to boost your rank, I can now focus on creating SEO-rich content that reflects your company’s culture while also providing insight into industry trends, highlights, and company news.
Take blogging, for example.
Having a blog confers great benefits–such as driving increased traffic to your website and building trust among potential customers. Once you’ve earned customer loyalty, those customers will return again and again to follow your company’s adoption of the latest innovations in transportation. Your blog posts will encourage customers to follow you on Social Media networks like Facebook, Twitter, and LinkedIn.
The latest algorithm update emphasizes creating a better user experience which means websites offering relevant information will rank higher on Google. Therefore, creating original, quality, engaging content is your best investment. This will not only advance your Google rankings but will also strengthen sales.
Our clients with a cohesive content marketing strategy across sales management landing pages find that frequently updated blog posts and tweets steadily increase organic search traffic through many Google’s updates while the number of referring keywords continues to rise.
When considering SEO, you might make the mistake of overlooking Social Media. Don’t forget–your blog posts should get people talking, sharing and liking. In fact, Bing uses Facebook Likes as a ranking signal for logged in users, while Google says it is working on using Google +1 as their ranking signal, and tweets help Google index content faster.
So why are more than 80% of all marketers investing in content creation, like blogs? Because using your website to tell your company’s story, makes you an authority within the transportation and logistics industry. And customers trust authority.
We’re seeing an increase in content conversion where 52% of customers report that blog posts directly impact their buying decisions, while 57% of marketers see an increase in sales from SEO-rich blog posts. Most interesting–a considerable 61% of customers are more likely to choose the transportation company offering custom content and industry insights.
Creating new, consistent, and SEO-rich content is the answer. So what’s the problem?
In a nutshell, most logistics companies don’t have a dedicated team promoting a unified message across their website, blog, and social media networks. Or maybe, they just don’t have the time to figure it all out. Sure, you can understand the benefit of content marketing, but it’s not a priority when you’re managing several sales teams, solving logistical issues, and paving your way within the industry.
That’s where we come in!
AMT Squirrel Works is your partner in digital marketing. We offer an all-in-one solution, so you can leave the headache of algorithms and their latest changes behind. Stop worrying about whether or not your customer will find you. Leave it to us! We’ll take care of your digital marketing needs. From websites to social media and even SEO, our team of experts will take your business to new heights.
If you’d like to learn more about our service, click here to schedule a meeting with us today!