Spring is almost here with its longer, brighter, and warmer days! Without a doubt, it’s my favorite time of the year. Along with all the good weather, spring brings with it the Transportation Intermediaries (TIA) Annual Conference. This year’s conference will be the third I have the privilege to attend.
I’m always excited to travel to and network with people who are as enthusiastic about transportation as I am. For me, the TIA Conference isn’t just a chance to see the coolest technology, but a chance to catch up with old friends. Like all good conferences, often the most beneficial learning happens during conversations that occur outside lectures–over a couple of beers in the evening, talking through similar problems and solutions with old friends.
This year promises to be a little different. You see, I’m a bit nervous heading into the conference for a couple of reasons. This is the first time AMT Squirrel Works will have a booth. We’re pumped because the booth will make it super easy for attendees to find and network with us. On the flipside, the logistics to exhibiting at a conference are a little daunting. Even so, I know the headaches will be worth it when the Exhibit Hall opens, and we’re having meaningful conversations with new and old friends about their sales and marketing processes.
In addition to the booth, I’m presenting on a panel with a group of seasoned transportation professionals with sizeable public speaking pedigrees. I have to admit, it’s a little intimidating to be associated with such a distinguished bunch, but they’ve been great to work with on preparing the presentation, and I’m thrilled to be in their company.
My personal mission for TIA this year is to educate the 3PL community on the power and value of a professional marketing presence, as well as, the potential benefit to ROI realized by creating a sales funnel process. One of the questions I’m regularly asked is, “Why do I need a new website?” which is a variant of “Why should I spend the money on this project?” Here’s the truth–We 100% believe in the power of marketing for 3Pls, but also know an ROI can be calculated when 3PLs create a sales funnel to educate customers and offer accessible purchase opportunities. We look forward to this new and dynamic conversation!
If this excites you and you’re interested in learning more about it, be sure to attend my panel, How to Stay Relevant (or Re-Inventing Yourself) at the 2018 TIA Conference. And bookmark our blog for continuing follow-up conference commentary! like to learn more about it.