Imagine this- it’s midnight, you’re hungry, so you decide to venture out for a snack. Wait–there’s a problem. Even though the restaurants exist on Google, there are no instructions, and you have no idea how to get the midnight snack you deserve!
Imagine your frustration. All you want is a tasty treat, but you don’t have a clue where to get one because your instructions don’t work.
What if I told you that search engines, like Google, face these same frustrations when they crawl your website because you don’t have a sitemap?
So what the heck is a sitemap and why is it so important?
The sitemap is the set of directions that shows search engines how to maneuver your website. Better yet, a good sitemap lets you dictate how search engines move around on your website. For example, let’s say your transportation has a new service offering, and you want to make sure website visitors find it. A good sitemap allows you to give higher priority to the new service offering over the rest of your site’s content.
So you think a sitemap is important. Now what?
The most common are the HTML and XML sitemaps. The main difference between these two sitemaps is pretty simple. HTML is user-focused to help the users navigate best on a website, while XML is search engine-focused telling search engines, like Google, what to do.
Having smart sitemaps on your transportation website enables you to boost your digital marketing efforts by increasing visibility. You’ll get a leg up on your competition in this ever-changing digital world!
If your current digital efforts aren’t quite doing the trick, don’t let worry get you down. AMT Squirrel Works can offer you the helping hand you need. Reach out. We’d love to chat! Gives us a call at 618.509.5740, or check us out online at amtsquirrelworks.com.