You need a digital marketing strategy and you need it yesterday. After all, digital marketing is changing the way we do business–even in the logistics industry–and if you don’t have a plan, you’re behind the curve.
It’s tricky, isn’t it? You don’t know where to start. You turn to Google for answers, but you’re led down a rabbit hole. There are so many ideas, strategies, and experts out there. By the time you look up from the computer, you’re exhausted and no closer to a solution.
We get it. That’s why we created this list of eight steps to help you create a successful digital marketing strategy for your business.
Have a goal.
What do you want to achieve? Set a realistic and measurable goal for your digital marketing strategy. Remember that as you grow and learn, you can always set new goals.
Know your target audience.
This might seem like a no-brainer, but it’s not. You’d be surprised by how many people are trying to connect with everyone. Know who you’re talking to. Potential customers, drivers, or agents–it matters!
Know your competitors.
Check out your competitor’s websites, their social media channels, their blogs or email campaigns. Find out what you can do better and do it!
Know your team’s strengths.
The best way to get things done is to know your team members’ strengths and assign them tasks accordingly.
Google your company.
This will show you how easy (or not) it is for potential customers, drivers, or agents to find you in comparison with your customers because you’ll want to Google them too.
Start a newsletter.
You don’t have to take our word for it. Marketing guru, Ann Handley, says that newsletters provide marketers with a weekly invitation into their customer’s inboxes. She believes that newsletters are “100% effective” and “the backbone of so many content marketing efforts.
Be mobile compatible.
With mobile phone users on the rise–come on, who isn’t doing business on their phone–it’s imperative that your website looks good on a phone screen!
Think outside the box.
Consider other marketing options like affiliate marketing, commenting on industry blogs, starting a blog of your own, guest posting, and taking part in or hosting webinars. The sky’s the limit!
Digital marketing can be confusing, but once you get started, you’ll begin to have fun. If you still don’t know where to start, give us a call at Squirrel Works. We’re marketing experts with a focus on transportation because transportation is what we know!