BloggingSales and MarketingWebsite Development

Price is always a major factor in any purchase decision, and the purchase of a new website is no different. Website development companies have different ways of charging you for your new website. It’s confusing, and that’s why we are breaking it down. You can see for yourself the differences between a website you lease and a website you own. Leased website: Best price is always a concern when it comes to purchasing a website, and the leased website isn’t a bargain option. The main benefit that leased websites offer is a significantly lower initial cost than you’d incur when buying a website outright. It’s standard practice for website development companies to charge an upfront fee, but with a leased website you will also have a monthly bill for service. Lower initial cost is great, but there are a couple of cons to the leased website. Say you want to part ways with your website developer--if they are leasing you the website, they are going to take it with them. This means that your hard work, your content, your edits--all of it is gone when your business relationship ends, and that’s a drag! Another issue is the lengthy contract. Most companies that lease websites offer contracts in the 24 months-long range, and unfortunately, your website might still belong to the developers. After 2 years of payments, you’re going to want to OWN your website.   Purchased website: Purchased websites are more common and are a win/win for both you and your developers. In this case, you own the rights to your website, so if you decide to switch providers, you bring your website along. This alleviates your future costs on website projects because the bulk of the work is done when your website goes live the first time! When you buy a website, your initial cost is going to be a little higher than with a leased website. In a standard agreement, you will typically pay half the website cost to start the project. This secures development time. The remainder of the fee is due at the completion of the project. There are companies, however, that are willing to work with you on payment terms. For example, at Squirrel Works, we strive to make sure payment arrangements and development timelines benefit you! Your transportation and logistics company needs the best website, and it’s up to you to make that happen! If you are a newer company, and you’re not quite sure what you’re looking for, a leased website might be a good option. But if you want your website to positively impact your company in the long-term, you’ll want to explore options for owning your website. A website is a big decision! Weigh your options and decide what works best for your unique transportation and logistics company. If you’re in the market for a partner who not only understands but loves the difficult world of transportation AND can help you with your digital marketing--give us a call at 618.509.5740. If you prefer email, reach out to [email protected] We’d love to hear from you....
BloggingSales and MarketingSEOWebsite Development

Imagine this- it’s midnight, you’re hungry, so you decide to venture out for a snack. Wait--there’s a problem. Even though the restaurants exist on Google, there are no instructions, and you have no idea how to get the midnight snack you deserve! Imagine your frustration. All you want is a tasty treat, but you don’t have a clue where to get one because your instructions don’t work. What if I told you that search engines, like Google, face these same frustrations when they crawl your website because you don't have a sitemap? So what the heck is a sitemap and why is it so important? The sitemap is the set of directions that shows search engines how to maneuver your website. Better yet, a good sitemap lets you dictate how search engines move around on your website. For example, let’s say your transportation has a new service offering, and you want to make sure website visitors find it. A good sitemap allows you to give higher priority to the new service offering over the rest of your site’s content. So you think a sitemap is important. Now what? There are in fact several different types of sitemaps--six in fact! HTML XML Video Image New Mobile The most common are the HTML and XML sitemaps. The main difference between these two sitemaps is pretty simple. HTML is user-focused to help the users navigate best on a website, while XML is search engine-focused telling search engines, like Google, what to do. Having smart sitemaps on your transportation website enables you to boost your digital marketing efforts by increasing visibility. You’ll get a leg up on your competition in this ever-changing digital world!   If your current digital efforts aren’t quite doing the trick, don’t let worry get you down. AMT Squirrel Works can offer you the helping hand you need. Reach out. We’d love to chat! Gives us a call at 618.509.5740, or check us out online at amtsquirrelworks.com.  ...
Squirrel Works TeamWebsite Development

We will be attending Connected 2018, Truckstop.com’s user conference that helps you enhance your game plan for a more successful year. What better way to guarantee the right start to your game plan than by re-evaluating your marketing strategy and making way for the latest innovations, trends and strategies. Truckstop Connected is specifically designed for Truckstop.com customers (Executives, Owners, Trainers, or Product Owners within your Brokerage operations) who are interested in getting in on the latest industry updates, networking, or getting hands-on training for the tools you use every day. We are excited to announce our attendance at Connected 2018, giving you the opportunity to meet up, grab a coffee and ask us questions about digital marketing, where to begin and how we can help. Better yet, we are offering attendees a FREE website audit which will give you a better idea of how you can improve your online presence. We understand that the internet is full of hundreds of marketing companies who are all promising the same thing, which is why we use networking opportunities like Connected 2018 to meet with our potential clients. We can’t deny the value of putting a face to the words you see on your screen and hearing our team of experts share experiences from their background in the freight and transportation industry. Remember, it’s this approach that sets us apart; we already know what you expect from us and while other marketing companies are still working on understanding the terminology and what it is that you really do, we’re busy at work, designing a website, building your presence and amplifying your marketing efforts. Don’t believe us? Take us up on the invite and register now for Connected 2018, the best place for you to network, learn how to get the most of Truckstop.com, and enhance your playbook to make better decisions....
Website Development

If you're in the process of redesigning your website, you're probably thinking of ways that you can ensure your target customer loves your website. Often, marketing companies like to over complicate things by using industry spiel that leaves your feeling overwhelmed and discouraged but we already KNOW what works for trucking and logistics websites. And through fine-tuning, learning from our experiences and adopting the latest industry trends, we are ready to help guide you through your next project. To get you started, here are some quick ways to ensure your customers love your website: ...
Website Development

A lot of clients contact us asking, “how do I know when it is time to redesign my company’s website?” You see, often we think that it’s good enough to simply have a website but with the industry constantly changing, algorithms evolving and Google introducing new rules and regulations, it’s a good idea to look over your website and make sure that it is still relevant. We recently chatted to our client, Michael Riccio from Leonard’s Express about his experience working with us to redesign and update his pre-existing website. This is what he had to say:     So, what are some of the signs that it’s time to redesign your company’s website? We’ll tell you: Your website’s design, feel and aesthetic is outdated Take a proper hard look at your website and then compare it to some of the other websites within the transportation and logistics industry – how does yours measure up? It’s a good idea to portray a modern, sleek and simple look that attracts and encourages customers to engage. Your website is hard to navigate Web development has come along way in recent months, never mind recent years, so it is likely that your website’s backend requires some updating so that your website still works the way you want it to. You should also look at your website on different platforms like tablets and mobile phones to see whether the site is optimized and easy to navigate across all platforms. Your content is out of date One of the most obvious signs that a website is in desperate need of a redesign is when the content is out of date. You might find that your content is too long or too brief – does it answer all the key questions, or does it overwhelm your potential client, causing them to click away? Have you recently updated your service offering to include your newest fleet? What about your team page, does it show the company’s newest additions? We’ve even found that websites had the wrong contact information or that their contact forms weren’t sending to the appropriate person – are you losing clients because they can’t reach you? Your business has changed or grown As your business continues to grow and keep up with the latest industry trends, all its operating systems need to grow with it.  Just as an old spreadsheet no longer works for 50-person payroll and requires you to upgrade your financial systems, you’ll need to upgrade your website too. So, if like Leonard’s Express you feel your website looks like an old Word Document – talk to us! We know the transportation industry, have a fierce passion for digital marketing and bridge the gap perfectly to accommodate your needs....
Website Development

If you’re planning to redesign your logistics website, you’ve probably been thinking about how you want your site to look and function. Navigating a website redesign can feel overwhelming at first, but our dedicated team of marketing experts is always available to help guide you through the process. To get you started, we thought we would share some mistakes you should avoid making on your logistics website. Using bad quality pictures Pictures can make or break a website, so it’s a good idea to use high-quality images that relate to the content on your page. If you can afford it, hire a professional photographer to take photos of your equipment, team and offices. If that isn’t in the budget, stock photos are also an option. Having too many pages Having too many pages on your site can make things confusing and your customer might struggle to find what they are looking for. Try condensing and combining information to only provide the information that is essential. Do you really need a dedicated page for testimonials? It is more effective having testimonials spread throughout your site or having them rotate on your homepage. Do you need a separate page for all your services? Why not combine that information and have it all displayed on one page? Having too much content People don’t like to read anymore so be mindful of your content. It should be easily scannable so that potential customers are able to get what they need to know from main points without having to read long paragraphs of text. Break up your copy into short paragraphs and use headings, colors, font weights and images to compliment it. Not having a call-to-action Every page on your website should include a call-to-action that encourages your visitors to do something like fill in the contact form, subscribe to your newsletter, request a quote or book a call. Before writing your website content, figure out what the goal of each page is to form your call-to-action. Overusing animations Animations might seem cool and yes, we even use them on our own website. But having too many can be distracting, slow loading times and offer no real value. Remember that the best animations are subtle and help draw your customer’s eye to something of importance. Not ensuring your website is mobile-friendly With more people relying on their mobile phones to search the web, Google has started blacklisting websites that are not mobile-friendly. Always remember to check your website on different mobile phones and see that it is optimized to display properly. Have you made some of these mistakes? We can help fix them and provide a free website audit which will share how your site can be improved and whether you’re in Google’s good books....
Website Development

At first, we might be mistaken for just another digital marketing agency. Sure, we are home to experts in web development, SEO, content creation, and social media management but there is one thing that sets our team apart from every other digital marketing firm – we specialize in logistics and transportation. Our sister company A.M. Transport Services had the intention of revamping their website and expanding their digital marketing efforts.  Their current website wasn't mobile-friendly, the content was outdated and being known as a company committed to adopting and evolving the latest technology, they understood the importance of taking their web presence seriously. We understand that transportation and logistics can be a bit of niche industry but we tend to forget just how different it really is, and how people from outside of the industry may struggle to make sense of it.  When A.M. Transport first started the process of selecting a digital marketing company to create a new website, it became abundantly clear just how niche our industry truly is.  None of the firms that they contacted had worked with a Freight Broker before, and while most were willing to take on the job they also required time to learn more about the industry - time that had to be paid for. We realized that we can’t be the only ones who thought it was weird to pay a company to learn our business, just to pay more money for the actual project. It is this experience that inspired the idea behind AMT Squirrel Works – a digital marketing firm with a passion for the transportation industry. Today, AMT Squirrel Works offers modern, mobile-friendly website redesigns, blog creation and management, social media strategies and SEO consulting.  We are focused solely on the transportation and logistics industry because that is what we know best. We understand the unique challenges that Freight Brokers and Motor Carriers face, and appreciate the value that they bring to the table. We make a website redesign a lot easier for the customer, with our industry experience and understanding of what you need and what is expected to exceed the standard. A traditional marketing agency is limited by their boilerplate strategies, that are meant for more traditional industries. Whereas at AMT Squirrel works, we believe in revolutionizing an industry that we understand and appreciate....
SEOSocial MediaWebsite Development

No one expected UFC lightweight champion Conor McGregor to win the heavily promoted and hyped boxing match between undefeated boxing legend, Floyd Mayweather and McGregor. But here’s the rub--no one expected McGregor to take one, let alone four of ten rounds. While Mayweather is the undisputed boxing champ--some calling him the best boxer of the last 25 years, McGregor’s story deserves some close examination.  Friday night, Conor McGregor fought his first, but certainly not last professional fight. The trajectory of his short but focused rise to success is nothing short of astonishing. Did you know that less than ten years ago, Conor McGregor was a struggling plumber who had a lifelong dream of being a MMA fighter? Is there a secret to his unprecedented success? If you ask McGregor, he would tell you the secret behind his success is his very involved partner, Dee Devlin who took him in when he was at his lowest, who gave him a place to sleep, nourishment, and belief--the support he needed to reach his potential. Here at Squirrel Works, we think the Conor McGregor/Dee Devlin partnership for success is a great model. In fact, we believe that Squirrel Works is the partner you need to take your business to the next level. Transportation technology--from digital marketing, to creating and maintaining a vibrant and unique website, to social media management--is our sweet spot. If you partner with Squirrel Works, you can expect your business to explode. We offer a variety of digital-based solutions tailored to your needs. Conor McGregor’s rise from MMA fighter to professional boxer couldn’t have occurred without a partner who knew his needs and catered to his success. Here at Squirrel Works, we have unparalleled expertise in the transportation industry. Our deep-rooted knowledge gives you an advantage as we begin to create and manage your digital footprint. With Squirrel Works in your corner, you can concentrate your resources on the nuts and bolts of your business; you don’t have to explain to us the importance of Independent Freight Agents or why dwell time isn’t a good thing. We’ve been in the ring for a long time. We will create a website that will save you time and make you money. We will boost your social media presence so that you are not only in but actually leading the conversation. We’ll help you create the buzz and maximize your brand. You need a partner who knows your needs. You need AMT Squirrel Works....
BloggingSEOWebsite Development

Very often, the first impression that potential customers get of your company, is based on your website which is why it is important to ensure that the website is not only engaging but also easy to find. Your website should tell a story about your company's expertise and services while providing relevant and updated content to generate authentic traffic and lead to sales conversions. We are sharing some of the ways that you can market your logistics website, with digital advances. Search Engine Optimization (SEO) SEO means to optimize your web pages with the right keywords and phrases to increase your website's visibility in search engine results. It is both the cheapest and best method to increase your visibility, but it does cost a lot of time. In order to appear on the first page of popular search engines like Google, you must include the relevant keywords in your existing content. Additionally, you must increase the number of inbound links or backlinks. Even though SEO can be time-consuming it is a vital step towards attracting more visitors to your website and securing the top spot on the first page of most search engines. Social Media Marketing Besides helping to increase your website's online visibility, social media networks like Facebook, Twitter, Instagram, YouTube and LinkedIn also give you the opportunity to market your products and services online for free. To boost your website's popularity ensure you embed your website's address in all your social media posts. Email Marketing A majority of people need to be engaged multiple times before they agree to visit a website or even make a purchase. Even though it has been around for years, email marketing still remains one of the most powerful ways to engage both current and potential customers. Give people relevant reasons to visit your website, for instance, insider information, free high-quality logistics content, amazing videos, and much more. Pay per Click This technique is ideal for bringing traffic to your website from different search engines. To get started, just pay a fixed price for every new click your website gets in search engines. Using Google Ad Words, you can easily convert your new visitors into customers from as little as $5 daily. Besides Google Ad Words, you can also use Facebook ads to attract the more than 483 million people who use Facebook daily. Just like Ad words, Facebook ads also need as little as $5 to run your advertisements for several days in a week. Blogging Providing free, high-quality and original content on your logistics website will not only set you apart from your competition but also bring new visitors to your website. Another incredible way to bring traffic to your logistics website is guest blogging (writing for other popular logistics blogs). In this era, digital marketing is the leading way to increase your customer base and make more sales. Not too sure where to begin? Give us a call and we can show you! ...