Squirrel Works Team

Squirrel Works Team

It’s no secret that the folks at Squirrel Works love working with transportation companies! But the truth is, we think drivers are pretty great as well! In fact, over the last few months, I did some video work for Ed Lewis Trucking and Smith Transfer and got to know a bunch of hard working truck drivers in the process. Capturing their stories, complaints, and advice on video has been one of the greatest privileges of my career in transportation. I’m sure you realize this, but I’m going to spell it out anyway--truck drivers deliver all of our essential goods (not some of them, ALL of them). That’s why we celebrate them during this National Truck Driver Appreciation Week: September 9-15. After all, the trucking industry delivers to our cities, our neighborhoods, our schools, our churches, and our businesses. The trucking industry keeps the shelves of our stores and our gas stations stocked. In fact, the trucking industry is an indispensable driver of our economy--contributing $738.9 billion in revenue a year. Picture one of millions of trucks traveling our roads today. Behind the wheel of that truck, regardless of thick fog, pounding rain, or terrible traffic, sits one of 3.5 million dedicated truck driving professionals committed to delivering the products that sustain and grow our economy. 80% of communities in the US rely 100% on trucking for the delivery of their goods. You know what that means--fewer truck drivers on the road equates to slower deliveries, higher prices, and less satisfaction! Think about it--roads without truck drivers means businesses without products, hospitals without supplies, schools without materials, buildings left unbuilt. The US and our economy would come to a standstill! Here at Squirrel Works, we see trucking companies on a regular basis. We love working to help them with their marketing needs, but the truth is we don’t always appreciate their value. We’re like everyone else. How many people stop to consider just how much the trucking industry contributes to our daily lives, our communities, and our economy? I’d bet the answer is not too many.   Now think about this--How many of us take the time to stop and thank the driver behind the wheel? During this week-long celebration of truck drivers, hosted every September, we simply want to say thanks to these hard-working men and women. This week, I hope you will join me and take a moment out of your busy day to reflect on the importance of a truck driver’s work. If you see a driver, please use it as an opportunity to say thank you to these real-life heroes.    ...
Squirrel Works TeamWebsite Development

We will be attending Connected 2018, Truckstop.com’s user conference that helps you enhance your game plan for a more successful year. What better way to guarantee the right start to your game plan than by re-evaluating your marketing strategy and making way for the latest innovations, trends and strategies. Truckstop Connected is specifically designed for Truckstop.com customers (Executives, Owners, Trainers, or Product Owners within your Brokerage operations) who are interested in getting in on the latest industry updates, networking, or getting hands-on training for the tools you use every day. We are excited to announce our attendance at Connected 2018, giving you the opportunity to meet up, grab a coffee and ask us questions about digital marketing, where to begin and how we can help. Better yet, we are offering attendees a FREE website audit which will give you a better idea of how you can improve your online presence. We understand that the internet is full of hundreds of marketing companies who are all promising the same thing, which is why we use networking opportunities like Connected 2018 to meet with our potential clients. We can’t deny the value of putting a face to the words you see on your screen and hearing our team of experts share experiences from their background in the freight and transportation industry. Remember, it’s this approach that sets us apart; we already know what you expect from us and while other marketing companies are still working on understanding the terminology and what it is that you really do, we’re busy at work, designing a website, building your presence and amplifying your marketing efforts. Don’t believe us? Take us up on the invite and register now for Connected 2018, the best place for you to network, learn how to get the most of Truckstop.com, and enhance your playbook to make better decisions....
Sales and MarketingSquirrel Works Team

This month marks my three year anniversary with CrossFit.  Yes, this is a business blog and you might expect me to write about trucking or digital marketing, but I promise to tie this together, so stick with me! Plus the first rule of CrossFit is you HAVE to talk about CrossFit! 😊 Right now CrossFit devotees are almost halfway through the 2018 CrossFit Open. The CrossFit Open is the five-week/five-workout qualifying stage for competitors. Every Open participant completes the same weekly workout released on Thursdays, but only the top competitors in each region qualify for the spring Regionals which feeds participants into the summer’s CrossFit Games. 99% of participants have no chance at making Regionals, let alone the Games--CrossFit’s yearly Olympics--and still we punish ourselves for the chance to battle our friends and find out how we stack up against the best in the world by checking CrossFit’s leaderboard, an innovative online ranking of game participants. There isn’t another sport where you can pull up a webpage and instantly gauge where you are in relation to the top athletes! Every Thursday night we anxiously wait to see what torture (the workout) Dave Castro, Games Director, has cooked up. While we wait, we text friends with our guesses and then strategize once the workout is announced. It all sounds a little silly…and maybe it is, but the Open makes the community so strong. There’s something special about the CrossFit Open.  I belong to one of the least competitive CrossFit gyms out there, but somehow the Open manages to pump us up. I’ve heard of people so nervous, they get sick before the workouts! Keep in mind that 99% of participants have no chance at making it to Regionals, much less the games, so what causes this bizarre behavior? I believe we get worked up because the Open brings out our best. The energy it creates is hard to describe, but it allows us to set personal records (PRs) for weights and movements that we’d not otherwise reach. It brings out the confidence and strength buried deep within each of us.  Personally, I might claim to hate the open, but secretly I enjoy it because it forces me to give my best. The added peer pressure doesn’t hurt either! Does your business have a “CrossFit Open?” Think about that for a minute! What forces you to break out of your comfort zone, to set a new PR? What’s one thing that could change the trajectory of your business? What are you doing that’s hard?     I started CrossFit to stay in shape and relieve stress, but somewhere along the way I began to change, to realize what I’m made of and how much pain and discomfort I could withstand to excel. What are you made of? How do you know?...
Squirrel Works Team

The newest member of our team and recent Eastern Illinois University graduate, Dallas Racklin, was invited back to speak at his alma mater about the activities and organizations that he was a part of while in school, jobs held prior to graduation, interview tips, as well as the resources used to get him to where he is, today.  Dallas graduated with a marketing degree in the spring of 2017 and was able to lend some helpful advice to students who are getting ready to enter the workforce. Along with interviewing tips, Dallas was able to talk about our own team and what we specialize in.  Though he has only been part of the team for a short while, Dallas has quickly learned about the industry and why it is crucial for businesses to have a website, and the benefits of having Squirrel Works manage a company's digital presence. It's no longer just about being online, it's about using your platforms to create a presence that connects and engages with customers, with the hopes of growing your business. Dallas says that he was excited about having the chance to talk to current students so that he could help them with their future job searches and improve their chances of landing their next interview! Since starting with our team, Dallas says that there are a lot of cool new apps and tools that he has learned about. His goal for his speaking arrangement was to be able to show some of the students which tools and resources we use each day, so that when they enter the workforce, they have an advantage. Our team thanks the Eastern Illinois American Marketing Association for giving Dallas the chance to speak and we look forward to many opportunities similar to this in the future....