BloggingSales and MarketingSEOWebsite Development

Imagine this- it’s midnight, you’re hungry, so you decide to venture out for a snack. Wait--there’s a problem. Even though the restaurants exist on Google, there are no instructions, and you have no idea how to get the midnight snack you deserve! Imagine your frustration. All you want is a tasty treat, but you don’t have a clue where to get one because your instructions don’t work. What if I told you that search engines, like Google, face these same frustrations when they crawl your website because you don't have a sitemap? So what the heck is a sitemap and why is it so important? The sitemap is the set of directions that shows search engines how to maneuver your website. Better yet, a good sitemap lets you dictate how search engines move around on your website. For example, let’s say your transportation has a new service offering, and you want to make sure website visitors find it. A good sitemap allows you to give higher priority to the new service offering over the rest of your site’s content. So you think a sitemap is important. Now what? There are in fact several different types of sitemaps--six in fact! HTML XML Video Image New Mobile The most common are the HTML and XML sitemaps. The main difference between these two sitemaps is pretty simple. HTML is user-focused to help the users navigate best on a website, while XML is search engine-focused telling search engines, like Google, what to do. Having smart sitemaps on your transportation website enables you to boost your digital marketing efforts by increasing visibility. You’ll get a leg up on your competition in this ever-changing digital world!   If your current digital efforts aren’t quite doing the trick, don’t let worry get you down. AMT Squirrel Works can offer you the helping hand you need. Reach out. We’d love to chat! Gives us a call at 618.509.5740, or check us out online at amtsquirrelworks.com.  ...
SEO

You might have seen SEO popping up a lot lately. Everyone keeps saying just how important it is for your business, but what does it even mean? Simply put, SEO is optimizing your company’s website for search engines, like Google, to find you. By optimizing your site, you increase your chances of ranking higher in their searches. Why is SEO important? Think about when you do a quick Google search – how often do you go further than the second or third page of results? Very rarely, right? Now, think about what people type into Google to find your company – not people who already know you and do business with you, but new potential customers. Perhaps they’re typing into Google, “logistics companies in the US” – where is your company showing up in those results? Are you on the first, second or third page? If not, it’s time to chat to us about your SEO strategy. How can we help? Our team have an expert understanding of what you need, to help improve your ranking on Google. We work with you to identify your target audience, keywords that you’d like to rank for and even take into consideration who your competitor is, so that in time your position on Google searches will be better than theirs. What do we do? Once we understand your expectations, we put our team to work! We start by reporting on your current ranking position, then we make sure that your website is in the good books with Google, before adding descriptions and tags to your website that tells Google what keywords you’d like to rank for. Before finishing the initial set up, we run a few more reports to see if there is an immediate improvement in your ranking. It’s important to remember that SEO is a long-term marketing strategy that takes monthly maintenance to see an improvement. SEO can be overwhelming at first, and very often you might feel that marketers are just talking over your head, in hopes of making a quick buck! Remember that our team specializes in logistics and works WITH you to improve your digital presence. Choose a marketing partner that is as passionate about your industry as you are – choose Squirrel Works....
Apps and Online ToolsBloggingSales and MarketingSEOSocial Media

By now you have probably figured out that a good and solid marketing approach for 2018 is to establish your digital marketing strategy. Digital marketing has changed the way we do business and in hopes of not getting left behind, more logistics companies are focusing on their digital efforts. But how or where do you even begin? At first, you might turn to Google and while you’re sure to find answers, they might not all make sense and you can very easily become overwhelmed and put off figuring out your digital marketing strategy. To simplify it for you, we have made an easy to use infographic which outlines 10 questions that you should be asking yourself to help create a successful digital marketing strategy for your logistics and transportation company. ...
SEOSocial MediaWebsite Development

No one expected UFC lightweight champion Conor McGregor to win the heavily promoted and hyped boxing match between undefeated boxing legend, Floyd Mayweather and McGregor. But here’s the rub--no one expected McGregor to take one, let alone four of ten rounds. While Mayweather is the undisputed boxing champ--some calling him the best boxer of the last 25 years, McGregor’s story deserves some close examination.  Friday night, Conor McGregor fought his first, but certainly not last professional fight. The trajectory of his short but focused rise to success is nothing short of astonishing. Did you know that less than ten years ago, Conor McGregor was a struggling plumber who had a lifelong dream of being a MMA fighter? Is there a secret to his unprecedented success? If you ask McGregor, he would tell you the secret behind his success is his very involved partner, Dee Devlin who took him in when he was at his lowest, who gave him a place to sleep, nourishment, and belief--the support he needed to reach his potential. Here at Squirrel Works, we think the Conor McGregor/Dee Devlin partnership for success is a great model. In fact, we believe that Squirrel Works is the partner you need to take your business to the next level. Transportation technology--from digital marketing, to creating and maintaining a vibrant and unique website, to social media management--is our sweet spot. If you partner with Squirrel Works, you can expect your business to explode. We offer a variety of digital-based solutions tailored to your needs. Conor McGregor’s rise from MMA fighter to professional boxer couldn’t have occurred without a partner who knew his needs and catered to his success. Here at Squirrel Works, we have unparalleled expertise in the transportation industry. Our deep-rooted knowledge gives you an advantage as we begin to create and manage your digital footprint. With Squirrel Works in your corner, you can concentrate your resources on the nuts and bolts of your business; you don’t have to explain to us the importance of Independent Freight Agents or why dwell time isn’t a good thing. We’ve been in the ring for a long time. We will create a website that will save you time and make you money. We will boost your social media presence so that you are not only in but actually leading the conversation. We’ll help you create the buzz and maximize your brand. You need a partner who knows your needs. You need AMT Squirrel Works....
SEOSocial Media

At AMT Squirrel Works, we consider ourselves experts in digital marketing for Transportation and Logistics which includes both SEO and social media management. Often, we get asked what’s the point of us signing our clients up for a Google My Business account. Having a Google My Business account is more about SEO benefits, with a touch of social media management. Think about it; we practice SEO to improve the ranking of your logistics company on Google, so of course, Google will show preference to those who make use of their own products – I mean, wouldn’t you? Google My Business offers a variety of benefits, some which include: Google displays the important stuff Instead of customers having to navigate your website, hoping to find key information, Google summarizes it across Google My Business, Google+ and Google Maps. This business information includes a description of your business, contact information, business hours, directions to your location, customer reviews, and a handy ‘call now’ button which is displayed on mobile. They also include a button to click over to your website, making it easy for potential customers to find out more about the services that you offer. Better Visibility on Google Have you ever searched for a local business and seen that some businesses are featured in the right panel, next to the search results? Surprisingly, this doesn’t cost a thing and has nothing to do with Google Adwords, but instead, it is just another benefit of being listed on Google My Business. The great thing about this feature is that all the essential information is displayed and anything else is just a click away. Put your logistics business on the (Google) Map Google has several products that interlink with one another which help to improve your chances of being seen by potential customers. Another nifty feature of Google My Business is that Google also adds your logistics company’s information to Google Maps so that customers can navigate with ease to your location. They’ll also be able to see your business information listed on your Google My Business profile. This is not only helpful when needing directions to your company’s location but also helps drive new customers, who are searching for local logistics companies. Have you thought of using Google My Business to improve your SEO and how customers find you? We can help set up your account and manage your social platforms to ensure that your company is found!...
SEO

Have you ever taken the time to Google your logistics company? Start by thinking of words that your ideal shipper or carrier would typically search to find you. For instance “Freight Broker in Olney” or “Logistics companies in Olney.” It isn’t any good just Googling your name because that would mean your potential customer needs to know the name of your company to begin with, so how do acquire brand new customers who have never heard of your company – how do they find you? It is believed that Google processes over 40,000 searches per second which translates to more than 3,5 billion searches per day, making it one of the most powerful resources and marketing opportunities for you and your company. So, you’re probably wondering how can you make the best of this marketing tool. Well, it takes some know-how, patience and understanding your business and target customer. SEO (search engine optimization) is a process where you drive traffic to your company’s website through organic measures. This means that you don’t pay to run an advertisement to attract new customers, instead, you work on improving your SEO organically so that your customer is more likely to find you through a quick Google Search. The advantage is that it is more affordable than an ad campaign which will only benefit you until your budget runs out, and SEO will continue to benefit you a year or even 5 years from now. AMT Squirrel Works prides itself on our passion for all things digital marketing, but we pay special attention to what your website says about your company and especially how people are finding you or why they're not finding you.  We understand that SEO seems like just another marketing strategy that you don’t quite understand, would love to use, but don’t have the time to learn, so we have made it easy for you! We offer SEO services to set up and maintain your website so that Google. We guide you through the entire process and start by creating and researching keywords that target your customers by asking, “what should your target customer search to find you?” From there, we go through your website and ensure that the content is relevant, engaging and check whether Google is aware you exist or if you've somehow managed to get into their bad books. Are you interested in learning more about how to improve your company’s SEO? Feel free to get in touch and let our team help you!...
BloggingSEOWebsite Development

Very often, the first impression that potential customers get of your company, is based on your website which is why it is important to ensure that the website is not only engaging but also easy to find. Your website should tell a story about your company's expertise and services while providing relevant and updated content to generate authentic traffic and lead to sales conversions. We are sharing some of the ways that you can market your logistics website, with digital advances. Search Engine Optimization (SEO) SEO means to optimize your web pages with the right keywords and phrases to increase your website's visibility in search engine results. It is both the cheapest and best method to increase your visibility, but it does cost a lot of time. In order to appear on the first page of popular search engines like Google, you must include the relevant keywords in your existing content. Additionally, you must increase the number of inbound links or backlinks. Even though SEO can be time-consuming it is a vital step towards attracting more visitors to your website and securing the top spot on the first page of most search engines. Social Media Marketing Besides helping to increase your website's online visibility, social media networks like Facebook, Twitter, Instagram, YouTube and LinkedIn also give you the opportunity to market your products and services online for free. To boost your website's popularity ensure you embed your website's address in all your social media posts. Email Marketing A majority of people need to be engaged multiple times before they agree to visit a website or even make a purchase. Even though it has been around for years, email marketing still remains one of the most powerful ways to engage both current and potential customers. Give people relevant reasons to visit your website, for instance, insider information, free high-quality logistics content, amazing videos, and much more. Pay per Click This technique is ideal for bringing traffic to your website from different search engines. To get started, just pay a fixed price for every new click your website gets in search engines. Using Google Ad Words, you can easily convert your new visitors into customers from as little as $5 daily. Besides Google Ad Words, you can also use Facebook ads to attract the more than 483 million people who use Facebook daily. Just like Ad words, Facebook ads also need as little as $5 to run your advertisements for several days in a week. Blogging Providing free, high-quality and original content on your logistics website will not only set you apart from your competition but also bring new visitors to your website. Another incredible way to bring traffic to your logistics website is guest blogging (writing for other popular logistics blogs). In this era, digital marketing is the leading way to increase your customer base and make more sales. Not too sure where to begin? Give us a call and we can show you! ...
SEO

If you’re in logistics and transportation, “being all over the place” indicates that you’re doing great! After all, hauling freight up and down the country or even around the world generates greater customer appeal, as well as, increased revenue.   However, the opposite is true if we’re talking about search engine rankings! Generating desirable search engine results requires you to stay in one place--on top. And occupying the top position is only possible with search engine optimization (SEO) keywords.   What are SEO Keywords?   SEO keywords are the phrases and terms used on your website that match words or phrases your audience might type into search engines when looking for transportation solutions. SEO is the first and most necessary step in making sure your website continues to rank top in search engine results.   Traditional advertising techniques like cold calling and/or advertisements focus on the now, while search engine optimization focuses on the long-term. That’s why SEO keywords improve your search engine rankings over time, providing you with permanent and long-lasting success.   How do SEO Keywords work in Transportation?   Search engines consider several factors when ranking websites. These factors include the relevance of your website’s content in regards to search terms, the number of external sites linking to your website, and the targeted keyword and performance of your social media channels.   Your main keywords are typically your services, products, and/or solutions you offer. A third party logistics (3PL) provider might, for instance, create a detailed list of keywords that cover fulfillment, packaging, warehousing, and much more.   If you’re not sure how to come up with relevant words, ask yourself these questions:   What terms do our customers use when asking about products and services?   How do we define our products and services?   What search phrases do we want to show up for?   Here Are the TOP 20 Transportation SEO Terms   Transportation Logistics Trucking Trucking company Freight broker Freight brokerage 3pl 3rd party logistics Logistics company Shipping providers Truckload brokerage Intermodal Transportation management system TMS companies Load Tracking ELD Electronic logging device Load tracking software EDI Blockchain trucking   There’s No One-Size-Fits-All Solution Logistics and transportation companies offer a variety of services. You’re not all the same! Keywords are vital in making clear the distinction between you and your competitors.   If you want to rank favorably, you must include your chosen phrases and keywords on your web pages and in your headers and titles. Furthermore, you need a menu of services that links to a separate for each service.   At this very moment, more than 1.2 million freight companies are operating in the US alone. And every single day, billions of people rely on Google and other search engines to find them. You want those potential customers to find you!   If you’d like to talk more about search engine optimization, and how the right transportation keywords could propel you to the top of the list, give us a call.  We’d love to chat!  ...