BloggingDriver RecruitmentSales and MarketingSocial Media

It was recently announced that Facebook and Twitter shares have taken a plunge, which forces us to ask the question; is your marketing strategy in jeopardy? The short answer? Yes! Especially, if you’re focusing all your marketing efforts on one platform, whether it be Facebook, Twitter or even Google. While it may seem unlikely, at any given moment any one of those platforms can technically seize to exist, and if that’s your sole focus, they take with it your customers, audience and years of strategy. Social media has many advantages and over the years we have shown customers just how powerful the medium is. When used correctly, it can unlock a world of opportunities where you can recruit new drivers, exceed sales goals and foster a community among drivers, agents and customers. However, it’s always a good idea not to put all your eggs in one basket and communicate with your audience in different ways, which is why we recommend multi-channel marketing. Multi-channel marketing is using a selection of direct and indirect marketing communications, in hopes of reaching a wider audience and igniting an interest in your business and what you have to offer. We’re finding that companies are more comfortable with using Facebook to market themselves but forget that by ONLY using Facebook, they are limiting their reach because there is still a large portion of people who do not use Facebook, or might reserve their Facebook usage for catching up with family and friends versus looking for jobs, connecting with other drivers or finding a new trucking company to handle their load. A good approach would be to broaden your marketing landscape by combining different techniques. As an example, continue with your social media marketing, but also include a blog section on your website and a monthly newsletter. A blog has a variety of benefits which can include establishing yourself as an authority on a certain topic, and improving your SEO, but above all, it is hosted on YOUR website which means you’re in control of the content, who sees the content and how it is distributed. With the right strategy, you can create the same or even better sense of community on your blog, where readers provide insight and engage with you and each other in the comments section of each post. The option to include a monthly newsletter to your marketing strategy is one of the smartest but often underrated ways of connecting with your target audience. Think about it; whether it is social media or blog posts, you are relying on them going to a webpage and finding your content, but by having their email address, you have DIRECT access to their inbox. How often do you check your emails each day? Probably 2 or 3 times a day, right? So is everybody else and having that sort of access to your target audience is a powerful opportunity of its own. By combining strategies, you have a wider reach and have the ability to promote the other platforms on ones you’re already focused on. So, you can promote signing up for your monthly mailer or share your latest blog post across your social channels, while promoting your social channels at the end of blog posts or in your newsletter itself. This approach encourages growth across the board and means that you can reach your audience no matter what happens to Facebook and Twitters shares. Have you given any thought to using multi-channel marketing? 95% of marketers already know the importance of a multi-channel approach, but only 14% of organisations believe they’ve successfully implemented one. If you’re the other 86%, get in touch with Squirrel Works today and let us help amplify your digital presence today!...
Driver RecruitmentSales and Marketing

We’ve all seen them before – Google Ads – but have you ever taken the time to realize just how they always feature ads that weirdly seem targeted directly at you. Perhaps they feature a few products from a website that you recently visited or maybe they’re aimed at your location or interests. Have you thought of how this happens, and how you can use it to market your own company? Google Ads is an interesting and powerful platform that continues to be at the forefront of digital advertising, but without any prior knowledge, you can very easily exceed your marketing budget with little to no results to show for it. Obviously, you want to make the most of your marketing budget. After all, up until recently, you probably didn’t even know that you needed a digital marketing budget, let alone a strategy. So, how exactly do we help you use Google Ads to take your business to new heights? There are several different advertising options available through Google Ads, each one offering different opportunities that would depend on your expectations and needs. As an example, you can target people by their location – this is helpful if you’re wanting to earn business in a specific country, state or city. It’s also great if you’re trying to recruit new drivers or agents in a target area. Another example is by targeting specific search terms, like “logistics companies in Texas.” – this approach is particularly helpful when you’re looking to earn new customers and haven’t paid much attention to your SEO strategy beforehand. This option helps put you at the top of the Google searches, allowing potential customers to see your business before the actual search results. One of our more favoured ad campaigns is making use of retargeting. Think about job applicants who might have visited your digital job application but never clicked submit, maybe you had a few customers who popped on over to your site but got distracted, closed the page, and never came back. Retargeting ads track those who have visited your site and target your ads to that specific audience, this is a powerful way of getting people back to your site to convert leads to sales. Reading these options, you might feel like all or none could work for your company. That’s where we come in – before setting up your ad campaign, we will work with you and your team to decide on the messaging, expectations, budget, and the best option that suits your company. We will also set up the campaign, manage it for you and ensure that you get results without exceeding your budget. Throughout the campaign we will supply reports and suggestions on how we can improve your results. Don’t bother getting overwhelmed, instead embrace the endless opportunities that Google Ads provides to your company by choosing a digital marketing partner that already knows how to navigate and utilize the platform, to get you the best results!...
Driver Recruitment

Videos are quickly becoming the future of marketing, as we prefer watching content over having to take the time to read content. Video is quicker, more engaging and communicates your message clearly – but does it provide an opportunity to recruit truck drivers? In short, yes. To create videos that actively recruit new truck drivers, you have to carefully consider what makes it appealing to work for your trucking company – do you offer more time at home? Better hours? Better wages? Graduate programs? Are you constantly upgrading your systems, offering your drivers the latest in equipment and software? In other words, what can drivers look forward to, when working for your company? Once you have decided on your key selling points, you need to expand on each of these points and figure out whether you want a single video that will focus on all of the benefits of working for your company, or whether you will have numerous videos that each focus on a certain benefit. Normally, when people think of videos for their company, they shudder at the thought of having to be in front of the camera or worse, the expense of hiring someone to film your company. While these each hold their merits, there are also other ways of creating presentable and engaging videos which can include footage and photos taken from your staff using their phones, or you could even use software that makes use of animations, pictures and graphics to story tell. The best tip is to keep things short, to the point and engaging. Nobody wants to sit around for 10-minutes while you explain in a mono-tone voice why they should apply to work for you. If you’re struggling to come up with a unique way of recruiting, get in touch and let our team show you how to tell your brand’s story!...
Driver RecruitmentSocial Media

Whether you’re needing to recruit new agents or professional truck drivers, Facebook Ads can be an effective tool in helping you find the right applicants. But to avoid wasting your time and money, it is important to know exactly how to use the tool – that’s where we can help! What do we do? It’s not enough to just run a Facebook Ad – anyone can do that! You need a digital partner who can make the most of your budget and who knows exactly how to target your ideal job applicant. That’s us! Our social media team will work with you to get a good idea of who your ideal applicant is. We not only consider the simple things like their age, gender and location but expand our search to include their interests too. This helps us target our searches, to find you the right people for the job! We will also find out what makes you different from the rest – why do people want to work for your company? We use this information to create ads that tell your brand’s story in a way that encourages engagement, gets people talking and most importantly, makes people want to join your team! The nice thing about working with our team is that you can choose to run your Ad campaign for a specific period or you can choose to have an ongoing ad campaign that works to recruit new agents or drivers 24/7. This is a great option if you’re constantly looking to add to your team! At the end of the day, you’re a logistics professional, but we know the logistics of digital marketing! We not only help guide you in creating a successful ad campaign that gets you the best value for your money, but we will also handle all the admin in setting up and managing your ad campaign for you! So, are you ready to run your first Facebook ad campaign?...
Driver Recruitment

According to the American Trucking Associations, the current driver shortage is sitting at approximately 50,000. This shortage has risen from 20,000 in 2005, and by industry, predictions could rise as high as 145,00 by 2024.   Let’s look at what’s happening. The average age of a truck driver is 49. That driver is getting close to the age when he is going to park his truck. When you couple this aging population of drivers with a low number of qualified drivers and a high industry turnover rate, you end up with a driver shortage that thwarts your ability to make money as capacity tightens.   This is where AMT Squirrel Works can help.   We know what drivers want; good pay, plenty of home time, and good equipment. But like all people, drivers also want respect. They want to be appreciated for their hard work, treated like equals. In fact, a recent study conducted by TruckersReport.com and Odin Text found that “emotional connection” is quite important to drivers; in fact, it can be as important or more so than salary.   When you partner with AMT Squirrel Works, you benefit from our years of experience in the trucking industry. Yes, we can create a compelling and smart Facebook ad because we have the technical expertise that allows us to target audiences and to optimize the scheduling and duration of an ad, but our intimate knowledge of the industry allows us to spark a deeper conversation.   As your partner, we will get to know you. We will become acquainted with your story--from a driver’s point of view. We will highlight the benefits of working for your company whether it is family-based or values-driven because the folks at Squirrel Works are invested in your story. Your company has a competitive advantage that is unique to you. We’ll figure this out and we create content that capitalizes on those unique strengths. Switching jobs can be scary; that’s why we will cultivate an emotional connection between your company and the driver looking for new employment. We can add some retargeting ads if the driver needs a nudge, and we will create an incredibly easy application, so the driver can apply before leaving your website.   AMT Squirrel Works wants to be your partner as you navigate the shifting market and increased need for drivers to stick with you for the long haul. We have the skills and the competence to help you reach your goals because we care deeply about the future of the industry....
Driver Recruitment

Driver recruitment is important to the success of any freight transportation company. As a result, every logistics company should take the hiring process seriously and avoid making these mistakes, to ensure that only dependable, passionate, experienced and responsible drivers are hired. Ignoring Your Online Reputation In this digital era a majority of professionals, including drivers, use the internet to search for jobs and to read employee reviews about particular companies before they even consider working for those companies. The more established your online reputation is, the easier it is for the right drivers to search and find your company online. Ignoring that the internet affects the reputation of your transportation and logistics company is a huge mistake to your driver recruitment campaign. You can start by monitoring the online reputation of your company on a regular basis and instead of just displaying advertisements try to interact with your visitors actively on social media and on your blog. For a quick check-up just Google your company's name and find out what people are saying about you. Hiring a Person Because You Know Them When it comes to driver recruitment a majority of recruiters make the mistake of hiring someone in their existing network because they just want to help out. Hiring friends, relatives and acquaintances is only effective when that person is a seasoned pro in the logistics and transportation industry. It becomes a huge problem when the person hired is green for the job at hand or when he/ she have a history of poor employee/ employer relations. As much as it is okay to hire the people you know it is also vital to take the same proactive precautions you would with complete strangers to ensure the drivers hired are a perfect fit for your logistics company. Negative Stereotyping Recruiting drivers based on stereotypes instead of being open to people from different backgrounds and ages is another huge mistake when it comes to driver recruitment. Your first mission is to hire a qualified truck driver. Things like their religious and political beliefs, ethnicity, gender, sexual orientation or economical background should not be the point of interests. Ignoring Experts Companies often overwhelm themselves by trying to recruit truck drivers themselves, not knowing what to look for or what to expect from the process. Instead, choose to hire an experienced panel of recruiters to conduct the entire recruitment on your behalf. The team of experts will know exactly what to do and what to look for, in order to get you the right drivers. Failure to Appreciate the Trucking Industry If you fail to appreciate the role of your prospective truck drivers you will only end up discouraging the next generation from taking up the available jobs in the logistics and transportation industry. When a chance arises for you to promote the benefits of the logistics industry grab it with passion. Appreciate your seasoned and new employees and show them how vital their role is to the economy. Finding and recruiting new truck drivers not only costs thousands of dollars but also takes a lot of time and expertise. In order to recruit the right drivers, it is important to come up with an effective driver retention and recruitment strategy. Try these tips to help achieve excellent results when it comes to hiring the right drivers for your logistics and transportation company....
Driver Recruitment

It’s common knowledge that the trucking industry still faces a huge shortage of experienced truck drivers. Recruiters are faced with the tough challenge of adding the right candidates to their pool of qualified drivers. If you’re looking to apply for a truck driving position soon, be sure to use these tips to know what the recruiter is most likely looking for, from a potential driver. Relevant Training and Education Even though a truck driver doesn't need to have a bachelor's degree or a diploma, most truck driver recruiters look for candidates who have attended at least a professional truck driving class. Recruiters insist on this requirement to ensure that the hired truck drivers have the relevant knowledge, skills, and hands-on experience from reputable driving schools. Alcohol and Drug-Free Before hiring, most truck driver recruiters will need you to take alcohol and pre-employment drug tests. They will also want to know if you were ever involved in an accident, no matter whose fault it was. To pass this test it is important to understand that CDL truck drivers have a legal alcohol limit of 0.4 (half the normal limit). Commitment, Responsibility, and Flexibility Truck driving not only requires a great sense of responsibility but also commitment and flexibility in adapting to changing situations. From severe weather to unfavorable road conditions, good truck drivers must be ready to adjust accordingly in order to get cargo to the required destination with a clear head. This is why truck driver recruiters look for candidates who are ready to follow all the safety requirements without giving excuses. Additionally, the right candidates must be good at time management to ensure the timely delivery of freight. Patience and Alertness Truck driving presents numerous challenges to drivers every single moment that they take to the road. Therefore, recruiters need drivers who are not just patient but also aware of everything around them. No matter the situation, a good truck driver should always remain patient and calm. Good Physical Shape and Basic Mechanical Skills Since you will be moving freight frequently most truck driver recruiters will need you to be in at least acceptable physical shape. You do not need to be a marathon runner or a weight lifter, but you must ensure you have the physical stamina to work long hours daily. Additionally, you must have the basic knowledge and skills of how your vehicle operates. Truck driver recruiters are looking for candidates who can perform basic truck maintenance and repairs like changing a tire. Are you a recruiter? What are some of the things you look for from potential candidates....
Driver Recruitment

Before rising to fame, celebrities were just like everyday people. They shined shoes, washed dishes, worked in administration, took to the road to transport freight and much more. These 3 celebrities got their start by working in the logistics and transportation industry. Sean Connery To many people, actor Sean Connery is popularly known as James Bond. It doesn't really come as a surprise that Connery once worked as a truck driver because his father was a passionate and dedicated truck driver too. When Connery was young, he was dismissed from Scotland's Royal Navy because of medical issues and went on to hold a number of jobs including truck driving just like his father. Only after exiting the trucking industry, Connery starred in the first 5 Bond movies and went on to win an Academy award for the Best Supporting Actor in the Untouchables. If you want to witness his truck driving skills, just check out Hell drivers. Charles Bukowski This famous American writer worked in the logistics and transportation industry before making it big in life. Bukowski was born on 16 August 1920 in Andernach, Germany and died on 9 March 1994. After abandoning his writing career, he took up a logistics job as a loader, trucker and taxi driver. To continue writing and supporting himself Bukowski also worked as a stock boy, post office clerk, dishwasher, and elevator operator. Regardless of the number of times, Bukowski gave up on writing he often came back stronger and more focused. Before dying at the age of 73, Bukowski had written more than 1,400 poems and manuscripts. James Cameron Who would have guessed that the man behind popular movies like Avatar, Titanic, Rambo, the Terminator and much more would have worked in the logistics and transportation industry? While utilizing his time driving tractor trailers, Cameron began writing movie scripts as a side job. His inspiration to write movie scripts came from watching "Star Wars." Before making it to Hollywood, Cameron used to spend his days off the road working on screenplays. When asked about his trucking career, Cameron said, "Star Wars really energized me to resign from the truck driving job and to venture into filmmaking." Evidently, driving gave this famous Canadian director, filmmaker, screenwriter, deep Sea Explorer, engineer, inventor, and director the opportunity to discover his real passion. Truck driving continues to provide a start in all sorts of careers, and who knows – you may just end up with your name on the Hollywood Walk of Fame too!...
Driver Recruitment

Despite the national unemployment rate of only 7 percent, the trucking industry still faces a major shortage of qualified truck drivers. The current shortage also means that the recruitment market is highly competitive. Today, we are sharing skills needed for professional driver recruitment. Flexibility Recruiting the right truck driver requires you to stay flexible and to adapt to changing situations with ease. Sometimes the recruitment process might take longer than you expect because of factors that are beyond your control. Remaining open-minded and calm during the recruiting process will ultimately assist you to retain the interest of the right candidates. Remember that you may need to be flexible with your regular office hours to respond to an email or send a Facebook message to a promising candidate. Keeping Priorities Right During the first quarter of the year, most recruiters are usually juggling between reviewing driver applications, taking on heavy workloads to grow their networks and seeking top-notch drivers, wherever they may be found. Finding time to do all these things at once can be quite overwhelming so instead of struggling to keep up with everything, try managing your workloads according to the level of urgency. In the end, you will be more effective in recruiting professional drivers without putting a lot of stress on yourself. Remaining Organized If you are managing a lot of projects at once while trying to recruit drivers, things can begin to pile up. Take the time to organize your to-do lists, emails, calendars, folders, and much more. The more organized you are, the easier it will be to recruit professional drivers, who will fulfill the objectives of your logistics company. Relationship Building Building the right relationships is an essential skill for professional driver recruitment. Every time you talk to a prospective truck drive, take the time to understand their core values and passion The right driver should also exhibit: alertness, responsibility, knowledge of basic truck mechanics, timeliness, truck maintenance skills, stress management skills, the ability to work independently, physical stamina, and much more. Remember to find out what motivates your candidates, whether they have family back at home and what their expectations are of you, as a company. In the long run, this will help you build better relationships between you and your new drivers. Confidence During Recruitment The more proactive and confident you are during the recruitment process, the higher the probability of putting professional truck drivers behind the wheel. As a recruiter, you should be naturally inquisitive in order to ask your applicants the right questions. As the trucking industry struggles to find adequate qualified drivers, recruiters are faced with the huge challenge of distinguishing the right candidates from those without the fundamental skills. To effectively recruit professional drivers who meet the goals of your logistics company, ensure you keep these tips in mind....
Driver Recruitment

As the logistics industry continues to face a huge shortage of truck drivers, a majority of logistics companies are beginning to adopt more tech-oriented techniques to attract as many professional truck drivers as possible. If you are looking for effective ways to recruit qualified truck drivers to your company, then LinkedIn may just be the perfect tech-focused recruitment strategy for your company. LinkedIn has a variety of tools that make it ideal for recruiting professional truck drivers. But, here is an important disclaimer: it only works with younger, or at least tech knowledgeable possible recruits. You won’t have much success with LinkedIn if you’re trying to recruit older, veteran truck drivers. Here are some of the top strengths of LinkedIn.  The LinkedIn Recruiter Mobile Application The LinkedIn recruiter mobile app comes with amazing features that help employers to interact with potential employees on the go. Regardless of how busy or where we are, almost all of us have our mobile phones with us. This is even truer for truck drivers, because their job is often keeping them on the road for days. Out of the 33 percent of LinkedIn mobile users, more than 30 percent use LinkedIn to search for jobs because of its convenience and mobile-friendly nature. With the recruiter app, potential candidates can use LinkedIn on their mobile devices to discover, search, and even apply for the truck driving jobs from any location and at any time. When it comes to searching, LinkedIn makes it easy for users to search for a variety of topics from the LinkedIn database, including location, job title, education, profession, and much more. Apart from making it easy for prospects to apply for positions instantly without having to update their resumes, this app also makes it easy for recruiters to post and distribute current employment openings to their prospects. The Number of Users Continues to Grow As we speak, LinkedIn has approximately 238 million users. Because of its many uses and professional focus, it has become a culture for almost every new graduate to create a profile on LinkedIn. As this trend continues, the number of LinkedIn users is projected to increase exponentially and with more users continuing to sign up daily, finding the right truck drivers for your logistics company becomes easier. In time, the percentage of LinkedIn users among truck drivers in the USA will rise, making LinkedIn more influential in finding recruits and making truck driver job market more dynamic. LinkedIn Profiles Are Accurate and Easily Comparable According to research, LinkedIn profiles can be more accurate compared to resumes.  Furthermore, every LinkedIn profile is connected with network of other users, which can help to evaluate the level of professionalism or to check up on new recruits. Additionally, the profiles are uniform and consistent, hence easy to compare. This accuracy and ease of comparison make it easy for recruiters to carry out intensive side by side comparisons for the right prospects. Facilitates Introductions LinkedIn comes with an "Introduction" feature that permits candidates to introduce a recruiter to one of their contacts or to another colleague. This feature makes it easy for your current employees to refer their experienced truck driver connections to apply for any open jobs in your logistics company. Provides Recommendations If you require any additional information on any candidate, LinkedIn comes with a “recommendation” feature. Even though this feature is subjective, it can offer extra insights about an individual and what other people have experienced while working with them. This makes it easier for recruiters to verify essential data about prospects before hiring them. When it comes to recruiting professional truck drivers, LinkedIn still stands alone at the top. Besides being designed for recruiters, job seekers, professionals, and businesses, LinkedIn also allows people to build a professional network without geographical or time restrictions. Even though it cannot be used for the actual selection, LinkedIn remains very realistic and useful for building the professional image of your logistics company in order to attract the right truck drivers....