DAT User Conference

DAT User Conference 2018 is drawing close and provides a great opportunity to market your logistics company to people that are already within the industry. The benefits of networking at these sorts of conferences prove to be both short and long-term and are valuable to your company and marketing strategy. However, simply attending the event is not quite enough, you should also be sure to brush up on your networking skills to connect with like-minded people, at the event! Schedule Free Time: Multi-day conferences like DAT’s User Conference have become quite popular in recent years, providing you with time to connect, share and explore with others at the conference. Never underestimate the value of face-to-face meetings that conferences provide, so be sure to leave gaps in your schedule to grab a spontaneous cup of coffee with peers you’ve met at the conference, allowing time to connect and chat. Know Who Is Attending: As the conference draws nearer, start researching who is expected to attend the conference and ways that you can get in touch to introduce yourself and perhaps schedule a brief meeting whilst at the conference. Some conferences will provide you with a list of people who are planning to attend, while others make the information available on the conference app or website. You can also check social media and see who is using the conference hashtag in anticipation for their attendance, and who is tagging the conference organizers. This practice really maximizes your chances of making new connections within the limited networking time. (P.S. We are attending, so be sure to get in touch to chat to us about digital marketing within the logistics industry) Have A “Why?”: Before entering a room full of people that you’re hoping to land as your newest client, remember to have a reason for your attendance – what are you hoping to achieve? What services will you be marketing? How do you plan on converting connections to sales? Before heading out to meet potential clients, practice your sales pitch and remember that no one else will be talking for you – it’s up to you to come to the conference prepared so know your business and be ready to answer any and all questions. Give Them Something To Remember You By: There is nothing more embarrassing than meeting a potential client who is very interested in what you have to offer, but then awkwardly realizing that you don’t have any business cards to hand to them. Make sure to have business cards ready and more importantly, make sure that all the details on them are correct! Besides business cards, think further; is your website up to date? Does your company come across as the future of logistics and transportation? Have you taken the time to set up social media accounts and have them actively sharing more about your company? You could even go further and hand out corporate gifts that they will use like notebooks and pens, perhaps even include a USB that has your services, FAQs, testimonials available in an insightful and self-explanatory layout. Are you prepared for DAT User Conference? We will be in attendance and are looking forward to sharing how digital marketing can change the way that you do business. Be sure to contact us, if you’d like to schedule a meeting or even chat about what you can do to maximize your networking efforts at the upcoming conference....
DAT User Conference

The DAT User Conference is taking place soon and if you're still undecided on whether to attend, this may help, as we share some benefits of attending the upcoming conference. Educational opportunities I am sure that we can all agree that no matter how long you've been working in the logistics industry, we can all learn more. The DAT User Conference not only provides insight of what you can expect from the software but also gives you the opportunity to meet with like-minded people where you can bounce ideas from one another, learning about how others are meeting the transportation challenges that we are all facing and how you can better your own approach. Networking with peers Industry-based conferences, like DAT User Conference, provides a great opportunity to network. While competitors tend to avoid one another in business, conferences allow us to leave everything at the door and give us a chance to meet new people within the industry. This can become a valuable resource for referrals and best-practices. Remember that by avoiding peers, you can end up limiting your own success, so focus on collaborating and working together to uncover new business approaches that will grow the logistics industry. (Read more about networking opportunities) Be seen as an expert Being active in the logistics industry means that you will develop a reputation for being an expert among your peers and clients. Often, those who are engaged in industry based conferences, like DAT User Conference, over a long period of time are asked to speak or write for industry publications. Of course, being seen as an expert in your field has its advantages and customers will feel good about doing business with an industry leader like yourself, while peers will continue to look to you for assistance. Feel inspired DAT User Conference provides the chance to talk to people who just "get it." They not only understand the industry but they are facing the same challenges as you. Taking this time to get together provides a unique opportunity to brainstorm new innovations and approaches, and often means that you come back with renewed inspiration to tackle your own business and better things by incorporating new technologies and systems, that were discussed at the conference. Will you be attending McLeod Software User Conference 2017? We'd love to meet up to chat about how digital marketing is moulding the future of transportation and logistics. Get in touch and let's grab a coffee....
DAT User Conference

DAT User Conference is just around the corner, and we've been sharing some of the best conference, marketing and networking tips. Networking doesn't need to be complicated, in fact, it's just a matter of connecting and engaging with people like yourself. What's great about conferences is that you all have the same common interest, which gives you a starting point to connect with others, almost making it easier.   Infographic courtesy of Ethos3 . Photo of people networking courtesy of Shutterstock ....
DAT User Conference

DAT User Conference is taking place soon and our team is excited to reunite with some old friends and hope to meet some new ones too. In anticipation for the upcoming conference, we thought we’d share some tips, tricks and guides to taking full advantage of the marketing opportunities the conference provides and making it worth your while. After attending a few conferences, we are always surprised by how few of the leaders in the transportation industry are utilizing social media to market themselves before, during and after a conference like DAT User Conference. Twitter is an especially strong marketing platform that can provide ongoing marketing for your company, long after the conference has ended. Here’s some tips on effectively using the platform while attending transportation conferences. What you need to know about Twitter It’s important to understand that unlike other social media platforms, it is okay to use a conversational tone when using Twitter. Unlike other social media platforms, Twitter has a character limit so it’s acceptable to skip the formalities and replace it with a casual and straight-to-the-point tweet. Twitter is a fast-paced network and tweets only have a lifespan of about 18 minutes because unlike any other social media platform, it does not rely on algorithms to show your tweets to your audience but instead works in real-time. While it is easier to have a greater reach, you also have to remain consistent and keep in mind that your followers also follow other people, so their timelines can become crowded, making it harder for your tweet to be seen. Use the conference hashtag Most conferences have a dedicated hashtag that you can use while attending the conference, so keep an eye out on their marketing material, the conference app, or any screens at the conference for the hashtag that they recommend using. The advantage of doing this is that even people who aren’t following you will be able to search for tweets that include the hashtag and with consistent tweeting, you are likely to show up regularly, encouraging them to follow and connect with your tweets. Some conferences have a live stream of the tweets that include the hashtag, which serves as an excellent marketing opportunity. Remember to remain consistent and professional with your tweeting, so that when you do show up on these live streams, you are taken seriously and likely to gain followers who share your interests. Credit the speakers Remember that when attending sessions, to credit quotes of the speaker to give them recognition and express your understanding of the topic. Usually, a speaker will start the session by providing their Twitter handle (check the marketing material provided). However, if it isn’t provided you may find it easily by doing a quick Google search for their name and the word “Twitter.” Don’t be afraid to add your own point of view or understanding when sharing quotes from the sessions, as this opens the conversation and allows for followers of the conference to engage and connect with your tweets. Follow and connect with others As much as you can use the social media platform to gain followers, you should also use it as an opportunity to network and connect with others within your industry. We recommend doing research ahead of the conference and to start by following some of the speakers and people who you’d like to connect with. We have even used Twitter to set up meetings by following the conference hashtag, seeing who else was attending and tweeting them to see if they had a few minutes to grab a coffee. Never underestimate the value of a face to face meeting, so utilize the social media platform to meet others who may be interested in hearing more about your company....
DAT User Conference

Are you planning to attend the DAT User Conference? If you are, you probably want to take full advantage of the marketing and network opportunities that the User Conference offers, making it a good time to relook at your website and assess whether it meets your brand’s messaging and offers all the information that potential business may look for. It’s important to remember that digital marketing is always evolving and that your website needs maintenance and updates to keep up with modern advancements within the industry. It’s a good start having a website at all, but when last have you looked at it, as if you were a potential customer – is your website answering their questions? Is your contact information up to date? Does your website tell your story? These are some of the things your website should have: About Us Your website should have a brief description on the home page that tells the customer a little more about your company and the services that you offer. You should also include a button to “read more” which links to a separate page, featuring a more detailed description that can go on to describe your mission, vision, history and the ethics of your logistics company. Consider using high-quality pictures that shows your team having fun, in their workspace, as customers like knowing who they are doing business with. Our Services It may seem obvious, but a lot of logistics companies overlook that the people who are visiting your website, might not already know about the services that you offer. Be sure to include a section that describes the different services and how these services can provide solutions to their transportation problems. If possible, use this section to display pictures of your equipment too. Careers If you are looking to boost driver recruitment, we highly recommend having a careers section on your website which can help promote your company’s hiring benefits and offer an online driver recruitment application. We’ve seen that by including the option to submit a driver application online, driver recruitment has increased by 90% for some companies! The advantage is that you are constantly recruiting drivers without having to actively advertise the position. Contact Us It is essential to have an up to date ‘Contact Us’ section which includes a contact number, email address, your physical address and a digital contact form. Some transportation companies choose to combine this section with the ability to request a quote, too. Homepage Extras Your homepage is the first thing that your potential customer will see, so it is important to use this space to showcase the very best of your business. Testimonials Testimonials are a clever way to show off your approach to logistics, and help make your company appear more credible. Remember that a customer is more likely of choosing your company, when they have seen good reviews of your services. Social Media Links Customers like knowing that they can connect with you on other platforms, and use social media to see what people are saying about your company. Social media continues to prove as a resourceful tool to promote your services and create a relationship with your customer. Request a Quote It is always smart to have your contact info and the option to request a quote in a prominent spot on your homepage. Remember that as a customer, nobody wants to have to look too hard to find the contact info of a business, so by offering your information in different places on your website, you are less likely of losing a customer due to the frustration of not being able to find your info. Does your logistics website check all of these boxes? Remember that this is only the beginning, and that it is just as important to have good content, pictures and infographics that encourage your customer to engage with your website. Not too sure how to improve your website and convert leads to sales? Get in touch with us! Our team will be attending the DAT User Conference 2017 and would love to meet you and chat about how digital marketing can change the way that you do business!...
DAT User Conference

DAT User Conference 2017 is drawing close and provides a great opportunity to market your logistics company to people that are already within the industry. The benefits of networking at these sorts of conferences prove to be both short and long-term and are valuable to your company and marketing strategy. However, simply attending the event is not quite enough, you should also be sure to brush up on your networking skills to connect with like minded people, at the event! Schedule free time Multi-day conferences like DAT's User Conference have become quite popular in recent years, providing you with time to connect, share and explore with others at the conference. Never underestimate the value of face-to-face meetings that conferences provide, so be sure to leave gaps in your schedule to grab a spontaneous cup of coffee with peers you’ve met at the conference, allowing time to connect and chat. Know who is attending As the conference draws nearer, start researching who is expected to attend the conference and ways that you can get in touch to introduce yourself and perhaps schedule a brief meeting whilst at the conference. Some conferences will provide you with a list of people who are planning to attend, while others make the information available on the conference app or website. You can also check social media and see who is using the conference hashtag in anticipation for their attendance, and who is tagging the conference organizers. This practice really maximizes your chances of making new connections within the limited networking time. (P.S. We are attending, so be sure to get in touch to chat to us about digital marketing within the logistics industry) Have a “why?” Before entering a room full of people that you’re hoping to land as your newest client, remember to have a reason for your attendance – what are you hoping to achieve? What services will you be marketing? How do you plan on converting connections to sales? Before heading out to meet potential clients, practice your sales pitch and remember that no one else will be talking for you – it’s up to you to come to the conference prepared so know your business and be ready to answer any and all questions. Give them something to remember you by There is nothing more embarrassing than meeting a potential client who is very interested in what you have to offer, but then awkwardly realizing that you don’t have any business cards to hand to them. Make sure to have business cards ready and more importantly, make sure that all the details on them are correct! Besides business cards, think further; is your website up to date? Does your company come across as the future of logistics and transportation? Have you taken the time to set up social media accounts and have them actively sharing more about your company? You could even go further and hand out corporate gifts that they will use like notebooks and pens, perhaps even include a USB that has your services, FAQs, testimonials available in an insightful and self-explanatory layout. Are you prepared for DAT User Conference? We will be in attendance and are looking forward to sharing how digital marketing can change the way that you do business. Be sure to contact us, if you’d like to schedule a meeting or even chat about what you can do to maximize your networking efforts at the upcoming conference....
DAT User Conference

In just over 2 weeks, the DAT User Conference 2017 will be taking place, making this an ideal time to start considering how you’ll be converting contacts gained from the conference into opportunities for your company. While gathering contacts and business cards is a great first step, it isn’t the ONLY step. By simply adding their business contacts to a stack in your top drawer, you aren’t really taking full advantage of the opportunity that it provides. It’s time you create a system for following up so that you can create better connections that help your transportation business. You can also find more infographics at Visualistan Have you figured out a follow-up system that works for networking events like DAT User Conference? We’d love to hear some of your tips. Remember that you can connect with us at the event too, so be sure to drop us a line, tweet or direct message and we could grab a cup of coffee!...
DAT User Conference

DAT User Conference is taking place soon and we’re here to help make the most of the exciting opportunity. To some, networking may come naturally but to others, it can be quite challenging knowing which questions to ask in hopes of learning more and gaining insights on how you can build and grow your own business. When networking, it is important to not overthink your questions – don’t complicate it, just to sound more professional or in hopes of coming across as knowing everything about the subject. Instead, ask simple questions that not only warrants an answer, but leaves them with a lasting impression. To get you started, we rounded up some of the best questions asked at networking events and conferences, like DAT User Conference. Where are you from? It’s easier to gauge what you can discuss with someone when you have a better idea of where they’re from. What is your favourite Podcast, TED talk or book? This opens the discussion to new business strategies discovered through online media. When you’re not at networking events, what’s your favorite thing to do? People love talking about themselves, and opening with a personal question puts them at ease and helps create a casual engagement. What did you think about the event or speaker? It is said that if 5 people witness a car accident, there are 5 different versions of the event, the same logic applies to a networking conference. You can learn from someone else’s experience, and improve on your own understanding. What is your go-to resource for industry news? Everyone tries to stay ahead of the curve when it comes to transportation and logistics, by asking this question you may learn of some new resources that will be of interest to you. We’d love to know, what are some of your go to networking questions? Be sure to get in touch, if you’ll be attending DAT User Conference this year, so that we can grab a cup of coffee and chat about digital marketing within the transportation industry....