BloggingSales and MarketingWebsite Development

Price is always a major factor in any purchase decision, and the purchase of a new website is no different. Website development companies have different ways of charging you for your new website. It’s confusing, and that’s why we are breaking it down. You can see for yourself the differences between a website you lease and a website you own. Leased website: Best price is always a concern when it comes to purchasing a website, and the leased website isn’t a bargain option. The main benefit that leased websites offer is a significantly lower initial cost than you’d incur when buying a website outright. It’s standard practice for website development companies to charge an upfront fee, but with a leased website you will also have a monthly bill for service. Lower initial cost is great, but there are a couple of cons to the leased website. Say you want to part ways with your website developer--if they are leasing you the website, they are going to take it with them. This means that your hard work, your content, your edits--all of it is gone when your business relationship ends, and that’s a drag! Another issue is the lengthy contract. Most companies that lease websites offer contracts in the 24 months-long range, and unfortunately, your website might still belong to the developers. After 2 years of payments, you’re going to want to OWN your website.   Purchased website: Purchased websites are more common and are a win/win for both you and your developers. In this case, you own the rights to your website, so if you decide to switch providers, you bring your website along. This alleviates your future costs on website projects because the bulk of the work is done when your website goes live the first time! When you buy a website, your initial cost is going to be a little higher than with a leased website. In a standard agreement, you will typically pay half the website cost to start the project. This secures development time. The remainder of the fee is due at the completion of the project. There are companies, however, that are willing to work with you on payment terms. For example, at Squirrel Works, we strive to make sure payment arrangements and development timelines benefit you! Your transportation and logistics company needs the best website, and it’s up to you to make that happen! If you are a newer company, and you’re not quite sure what you’re looking for, a leased website might be a good option. But if you want your website to positively impact your company in the long-term, you’ll want to explore options for owning your website. A website is a big decision! Weigh your options and decide what works best for your unique transportation and logistics company. If you’re in the market for a partner who not only understands but loves the difficult world of transportation AND can help you with your digital marketing--give us a call at 618.509.5740. If you prefer email, reach out to [email protected] We’d love to hear from you....
BloggingSales and MarketingSEOWebsite Development

Imagine this- it’s midnight, you’re hungry, so you decide to venture out for a snack. Wait--there’s a problem. Even though the restaurants exist on Google, there are no instructions, and you have no idea how to get the midnight snack you deserve! Imagine your frustration. All you want is a tasty treat, but you don’t have a clue where to get one because your instructions don’t work. What if I told you that search engines, like Google, face these same frustrations when they crawl your website because you don't have a sitemap? So what the heck is a sitemap and why is it so important? The sitemap is the set of directions that shows search engines how to maneuver your website. Better yet, a good sitemap lets you dictate how search engines move around on your website. For example, let’s say your transportation has a new service offering, and you want to make sure website visitors find it. A good sitemap allows you to give higher priority to the new service offering over the rest of your site’s content. So you think a sitemap is important. Now what? There are in fact several different types of sitemaps--six in fact! HTML XML Video Image New Mobile The most common are the HTML and XML sitemaps. The main difference between these two sitemaps is pretty simple. HTML is user-focused to help the users navigate best on a website, while XML is search engine-focused telling search engines, like Google, what to do. Having smart sitemaps on your transportation website enables you to boost your digital marketing efforts by increasing visibility. You’ll get a leg up on your competition in this ever-changing digital world!   If your current digital efforts aren’t quite doing the trick, don’t let worry get you down. AMT Squirrel Works can offer you the helping hand you need. Reach out. We’d love to chat! Gives us a call at 618.509.5740, or check us out online at amtsquirrelworks.com.  ...
BloggingSales and Marketing

Inbound marketing has become a fundamental part of a successful marketing strategy. Whether you’re prepared or not, the way we market logistics and transportation has changed. You might have already found that your customer has tuned out your traditional marketing tactics, and your company has grown stagnant while others soar to the top. You’re probably wondering what are they doing that you’re not? Well, they are evolving with the industry and times – and you should too. If you are still on the fence of whether to adopt an inbound marketing strategy, these benefits might help convince you: 1. Credibility Building A successful inbound marketing strategy will not only improve sales but will also increase visibility and more importantly, the credibility of your brand. Good content creation paints your company as a knowledgeable expert and draws attention to your years of industry experience. Think about it, would you rather do business with a newbie, or someone who you know has the knowledge and expertise to handle the job? 2. Creates Brand Awareness When your website features on the top of Google’s search result listings, it boosts your brand’s awareness and encourages customers to find out more about your brand, which prompts engagement with your online platforms and learning more about your company. 3. Supplementing Engagement Through the use of online platforms like social media and blogging, authentic content that encourages engagement will continue to bring readers back, creating familiarity and brand loyalty among your audience. 4. Building an Audience Engaging content is one of the most vital components of an inbound marketing strategy. If your content is valuable, informative and encourages engagement, you will create an audience who are more likely of using your services versus a company who they have never heard of. 5. Value Proposition Inbound marketing adds value to your services and products and sets you apart from the competition. A well-thought-out strategy delivers your brand’s message to your target audience in an authentic way that prompts engagement. So, what are you waiting for? It’s time to close the book on tired and ineffective marketing strategies and create a marketing strategy that promotes sales, increases brand awareness and helps take your business to new heights. Not too sure where to begin? Contact Squirrel Works, today!...
BloggingDriver RecruitmentSales and MarketingSocial Media

It was recently announced that Facebook and Twitter shares have taken a plunge, which forces us to ask the question; is your marketing strategy in jeopardy? The short answer? Yes! Especially, if you’re focusing all your marketing efforts on one platform, whether it be Facebook, Twitter or even Google. While it may seem unlikely, at any given moment any one of those platforms can technically seize to exist, and if that’s your sole focus, they take with it your customers, audience and years of strategy. Social media has many advantages and over the years we have shown customers just how powerful the medium is. When used correctly, it can unlock a world of opportunities where you can recruit new drivers, exceed sales goals and foster a community among drivers, agents and customers. However, it’s always a good idea not to put all your eggs in one basket and communicate with your audience in different ways, which is why we recommend multi-channel marketing. Multi-channel marketing is using a selection of direct and indirect marketing communications, in hopes of reaching a wider audience and igniting an interest in your business and what you have to offer. We’re finding that companies are more comfortable with using Facebook to market themselves but forget that by ONLY using Facebook, they are limiting their reach because there is still a large portion of people who do not use Facebook, or might reserve their Facebook usage for catching up with family and friends versus looking for jobs, connecting with other drivers or finding a new trucking company to handle their load. A good approach would be to broaden your marketing landscape by combining different techniques. As an example, continue with your social media marketing, but also include a blog section on your website and a monthly newsletter. A blog has a variety of benefits which can include establishing yourself as an authority on a certain topic, and improving your SEO, but above all, it is hosted on YOUR website which means you’re in control of the content, who sees the content and how it is distributed. With the right strategy, you can create the same or even better sense of community on your blog, where readers provide insight and engage with you and each other in the comments section of each post. The option to include a monthly newsletter to your marketing strategy is one of the smartest but often underrated ways of connecting with your target audience. Think about it; whether it is social media or blog posts, you are relying on them going to a webpage and finding your content, but by having their email address, you have DIRECT access to their inbox. How often do you check your emails each day? Probably 2 or 3 times a day, right? So is everybody else and having that sort of access to your target audience is a powerful opportunity of its own. By combining strategies, you have a wider reach and have the ability to promote the other platforms on ones you’re already focused on. So, you can promote signing up for your monthly mailer or share your latest blog post across your social channels, while promoting your social channels at the end of blog posts or in your newsletter itself. This approach encourages growth across the board and means that you can reach your audience no matter what happens to Facebook and Twitters shares. Have you given any thought to using multi-channel marketing? 95% of marketers already know the importance of a multi-channel approach, but only 14% of organisations believe they’ve successfully implemented one. If you’re the other 86%, get in touch with Squirrel Works today and let us help amplify your digital presence today!...
BloggingSales and Marketing

In recent months Google has updated its algorithm to focus more on your website’s content than your SEO specialist’s work on the back-end. Simply stated, we see a shift from the technical side of SEO to the creation of blog posts and content that emphasize your role in the transportation and logistics industry.   Not sure what SEO is? Check here for a better understanding! My job as an SEO specialist is no less relevant. But instead of spending my time feeding Google instructions to boost your rank, I can now focus on creating SEO-rich content that reflects your company’s culture while also providing insight into industry trends, highlights, and company news. Take blogging, for example.   Having a blog confers great benefits--such as driving increased traffic to your website and building trust among potential customers. Once you’ve earned customer loyalty, those customers will return again and again to follow your company’s adoption of the latest innovations in transportation. Your blog posts will encourage customers to follow you on Social Media networks like Facebook, Twitter, and LinkedIn.   The latest algorithm update emphasizes creating a better user experience which means websites offering relevant information will rank higher on Google. Therefore, creating original, quality, engaging content is your best investment. This will not only advance your Google rankings but will also strengthen sales.   Our clients with a cohesive content marketing strategy across sales management landing pages find that frequently updated blog posts and tweets steadily increase organic search traffic through many Google’s updates while the number of referring keywords continues to rise.   When considering SEO, you might make the mistake of overlooking Social Media. Don’t forget--your blog posts should get people talking, sharing and liking. In fact, Bing uses Facebook Likes as a ranking signal for logged in users, while Google says it is working on using Google +1 as their ranking signal, and tweets help Google index content faster. So why are more than 80% of all marketers investing in content creation, like blogs? Because using your website to tell your company’s story, makes you an authority within the transportation and logistics industry. And customers trust authority. We’re seeing an increase in content conversion where 52% of customers report that blog posts directly impact their buying decisions, while 57% of marketers see an increase in sales from SEO-rich blog posts. Most interesting--a considerable 61% of customers are more likely to choose the transportation company offering custom content and industry insights. Creating new, consistent, and SEO-rich content is the answer. So what’s the problem?   In a nutshell, most logistics companies don’t have a dedicated team promoting a unified message across their website, blog, and social media networks. Or maybe, they just don’t have the time to figure it all out. Sure, you can understand the benefit of content marketing, but it’s not a priority when you’re managing several sales teams, solving logistical issues, and paving your way within the industry. That’s where we come in!   AMT Squirrel Works is your partner in digital marketing. We offer an all-in-one solution, so you can leave the headache of algorithms and their latest changes behind. Stop worrying about whether or not your customer will find you. Leave it to us!  We’ll take care of your digital marketing needs. From websites to social media and even SEO, our team of experts will take your business to new heights. If you’d like to learn more about our service, click here to schedule a meeting with us today!...
Blogging

Content Creation forms an integral part of the digital marketing strategy for your logistics company. While the use of language is vital to communicating your brand's message, it is more likely to be well-received if you include engaging visual content. Truth is, nobody likes to read walls of texts and for your brand to succeed, it's a good idea to put some focus on the visual content that you're creating. Here are 10 types of visual content that you could use when creating the content plan for your logistics company: In the Transportation and Logistics industry, we have found that each of these 10 types of visual content ideas do really well in creating a buzz for your company. However, it's important to make sure that you're using the right type to achieve your campaign goals. Feeling overwhelmed? Message us and let us help amplify your digital presence now!...
Blogging

Figuring out your digital marketing strategy is the first step but writing content that engages your audience is vital to the success of your strategy. Yet, companies are still overlooking the importance of content marketing, and are not producing content that sells and drives readers to engage. Here are 5 basic mistakes, and the Do’s and Don’ts of Content Marketing: Mistake 1 : Being too sales oriented DON’T focus too much on product and service descriptions. DO create educational and informative content, that entertains your audience. Mistake 2 : Not knowing your target audience DON’T forget to address the problems that your target audience experiences. DO research on who your audience is and what their challenges and motivations are, so that you can tailor your content and provide solutions that will interest them. Mistake 3 : Focusing too much on SEO DON’T go overboard with keywords or prioritize link building. DO write for your audience – not for Google – and use keyword research for topic ideas. Mistake 4 : Not being consistent DON’T overwhelm your audience with too much content and post irregularly. DO make a content schedule, stick to it and be consistent. Mistake 5 : Bad formatting DON’T write walls of content without any subheadings, images, or videos. DO make content that is easy to skim and scan by finding a balance between text and visuals. Don’t disadvantage your digital marketing efforts with bad content that doesn’t speak to your audience. Look out for these mistakes and make sure you’re replacing the DON’Ts with more DO’s....
Apps and Online ToolsBloggingSales and MarketingSEOSocial Media

By now you have probably figured out that a good and solid marketing approach for 2018 is to establish your digital marketing strategy. Digital marketing has changed the way we do business and in hopes of not getting left behind, more logistics companies are focusing on their digital efforts. But how or where do you even begin? At first, you might turn to Google and while you’re sure to find answers, they might not all make sense and you can very easily become overwhelmed and put off figuring out your digital marketing strategy. To simplify it for you, we have made an easy to use infographic which outlines 10 questions that you should be asking yourself to help create a successful digital marketing strategy for your logistics and transportation company. ...
Apps and Online ToolsBloggingSocial Media

Gone are the days where potential customers rely on you handing them a business card or discovering your company through an advert in the local newspaper. These days, customers need you to be available everywhere, better known as online. To put it simply, without a digital presence, it is likely that your ideal customer is choosing your competitor over you because they don’t know that you exist. Online is not the future – it is the NOW – and delaying your digital marketing strategy any longer means that you’re saying no to growth and evolving with the rest of the industry. Just as your equipment needs maintenance to keep going, so does your marketing strategy, and right now, it demands the implementation of an online presence. Start by taking a look at your website – is it communicating your brand’s message? Does it say that you are leaders in logistics? Are you in the good books with Google? Are you using the best practices to ensure that your customer finds you with ease? Is your website mobile responsive? Are people able to connect to your social media platforms from your website? From there, it’s important to start implementing changes; perhaps you need a website redesign? Make sure that whoever you work with is caught up with the latest trends and practices and takes into consideration the effect your content has on your SEO. Have you spoken to them about what you’d like to achieve from your SEO strategy? What about your social media profiles, do they know which is best for the industry and when to use Twitter versus Facebook? Have they shown you WHY you need Google My Business? This can be very overwhelming at first, but that’s why it is so important to partner with a digital marketing team who already understands the industry, and shares your passion of taking your business to new heights. Digital marketing is simple when you’re working with the right people – are you working with the right people? Talk to us and we’ll show you!...
Blogging

For years blogging has always been seen as just a hobby – something that you do, when you want to share your passion with other like-minded people, but in recent years it has become a marketing strategy that helps promote your logistics company while also improving your ranking on Google through SEO. For starters, blogging can be used to promote your logistics company’s ethics and culture. Visit a few websites of fellow logistics companies, and I am sure you will notice that there’s a trend where companies say the same sort of things like, “we treat our drivers/employees like family. Join our family!” or “We believe in giving back to the community.” It is all fair and well putting these phrases on your website, but is there anything showing that your company is actively working on creating that environment within the workspace? You could use your company’s blog as a way to showcase recent team building activities, share stories from your staff and even the ways in which your company is working to build and promote your community. You can also use your blog to share how your company is incorporating the latest logistics trends and innovations. We all read about the newest technologies and how they help to improve the transportation industry, but potential customers want to see that you are actually making use of it and how it helps save them time and money. Blogging is a wonderful way to story tell while sharing your company’s approach so that more people can see the appeal of choosing to work with your company. Another clever way to use your logistics blog is by chatting more about what services you offer and how you deliver on your promise to your customer. This helps contribute to your SEO in a big way, which works to improve your ranking on Google but also shows that you are experts in your industry. You can even share scenarios and logistics challenges that you’ve recently encountered when helping a customer, and how you and your team were able to provide a solution. Corporate blogging may seem like a chore at first, but it can be a fun way to share bits and pieces of your company that people don’t usually get to see, and when used correctly, blogging can be an effective and cheap marketing tool that gives you long-term benefits. Have you thought about starting a blog on your logistics company’s website? If you feel overwhelmed and are not too sure where to begin, contact our team of content writers who will happily help tell your company’s stories!...