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Figuring out your digital marketing strategy is the first step but writing content that engages your audience is vital to the success of your strategy. Yet, companies are still overlooking the importance of content marketing, and are not producing content that sells and drives readers...

A big part of what makes your digital marketing strategy a success is whether your content sells. It’s important to look at your content as if you are your customer and ask yourself if it serves their need and if it is compelling enough for...

Stay in Touch: Your Customers Want to Talk The transportation industry is full of activity, therefore our customers are busy. It might take an hour or two, or even a day or two for them to get back to us. But remember, if we’re doing our...

You might have seen SEO popping up a lot lately. Everyone keeps saying just how important it is for your business, but what does it even mean? Simply put, SEO is optimizing your company’s website for search engines, like Google, to find you. By optimizing your...

There is a well-known, yet fairly new vendor in the transportation space. Their name--let’s call them BIG NAME--is everywhere, and according to public information, they have already raised 10 million in venture capital.  Good luck attending an industry conference without seeing their huge booth and...

We’ve all seen them before – Google Ads – but have you ever taken the time to realize just how they always feature ads that weirdly seem targeted directly at you. Perhaps they feature a few products from a website that you recently visited or...

Videos are quickly becoming the future of marketing, as we prefer watching content over having to take the time to read content. Video is quicker, more engaging and communicates your message clearly – but does it provide an opportunity to recruit truck drivers? In short, yes. To...

Whether you’re needing to recruit new agents or professional truck drivers, Facebook Ads can be an effective tool in helping you find the right applicants. But to avoid wasting your time and money, it is important to know exactly how to use the tool –...