Are you planning on attending an upcoming industry conference? If you are, you probably want to take full advantage of the marketing and networking opportunities that the conference offers. Before you do, it may be a good time to evaluate your website and assess whether...
TIA 2018 Conference is taking place April 8-11th and with less than a month to go, we thought we’d focus our blog on helping you prepare for the conference, how to make the most of the networking opportunity and how to turn conference leads into...
This month marks my three year anniversary with CrossFit. Yes, this is a business blog and you might expect me to write about trucking or digital marketing, but I promise to tie this together, so stick with me! Plus the first rule of CrossFit is...
As a social media manager for a transportation and logistics company, it can be tough coming up with new ideas of what to post on your social pages each day. To make things easier, we have a helpful list of prompts that can be used...
Social media marketing forms an important part in the digital marketing strategy for your transportation and logistics company. More than 92% of our customers say that their social media accounts have provided more coverage and have helped boost sales and driver recruitment – so, how do you...
Although we have seen an increase in emails sent and received daily, the phone still remains a vital part of any sales person's routine. If you're in sales, you will know that getting your prospect's attention during that first call is not always easy. It...
Sales and marketing can be a real-life rollercoaster but being in the industry, you probably already know that. You might find that you arrive at work on Monday feeling like 100 bucks, ready to crush the week and go home feeling like a champ after...
Unlike traditional marketing which relies on commercials, billboards and direct mail, inbound marketing focuses on techniques such as content creation, search results and social media marketing which help potential customers find your business. This technique brings more targeted leads into your sales funnel as they...
Often in the logistics and transportation industry, we find that companies receive testimonials, reviews and feedback quite frequently from customers and without even realizing it, you're sitting on a marketing gold mine that can help boost your sales. Customer success stories make for a marketing...
It's important to track and keep up with special occasions, holidays and events taking place, to help create content for your social media channels. By doing so, you are showing your audience that you are relevant and cover topics that are trending. But it can...