It has long been a trend forecast that video is the future of marketing, but implementing it in your marketing strategy remains a challenge, especially for transportation companies. So, how exactly can you use videos to promote your logistics company? There are multiple ways of using...
Social media marketing seems to be evolving at a bewildering pace; there are new user preferences to consider, updated algorithms, not to mention the frequent updates and the latest features that have just been added. So, it’s completely understandable that while you’re already trying your...
In recent months Google has updated its algorithm to focus more on your website’s content than your SEO specialist’s work on the back-end. Simply stated, we see a shift from the technical side of SEO to the creation of blog posts and content that emphasize...
Rejection is hard to face! It’s perhaps the biggest reason most people don’t make the cut when it comes to sales. I’m lucky enough to be surrounded by a team of super encouraging people who constantly pick each other up and motivate each other to...
We will be attending Connected 2018, Truckstop.com’s user conference that helps you enhance your game plan for a more successful year. What better way to guarantee the right start to your game plan than by re-evaluating your marketing strategy and making way for the latest...
If you're in the process of redesigning your website, you're probably thinking of ways that you can ensure your target customer loves your website. Often, marketing companies like to over complicate things by using industry spiel that leaves your feeling overwhelmed and discouraged but we...
A lot of clients contact us asking, “how do I know when it is time to redesign my company’s website?” You see, often we think that it’s good enough to simply have a website but with the industry constantly changing, algorithms evolving and Google introducing...
If you’re planning to redesign your logistics website, you’ve probably been thinking about how you want your site to look and function. Navigating a website redesign can feel overwhelming at first, but our dedicated team of marketing experts is always available to help guide you through...
What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits. Here are some of the qualities to look for in your marketing team. ...
TIA 2018 is behind us and it’s an ideal time to start considering how you’ll be converting contacts gained from the conference into opportunities for your company. While gathering contacts and business cards is a great first step, it isn’t the ONLY step. By simply adding...