Blog

Price is always a major factor in any purchase decision, and the purchase of a new website is no different. Website development companies have different ways of charging you for your new website. It’s confusing, and that’s why we are breaking it down. You can...

Who would argue that the transportation industry is in a major state of disruption? The ELD Mandate, the continuing driver shortage, and a growing economy have all contributed to an ever-shifting logistics landscape. When we add in all the hoopla about autonomous trucks, platooning, and blockchain...

Imagine this- it’s midnight, you’re hungry, so you decide to venture out for a snack. Wait--there’s a problem. Even though the restaurants exist on Google, there are no instructions, and you have no idea how to get the midnight snack you deserve! Imagine your frustration....

Inbound marketing has become a fundamental part of a successful marketing strategy. Whether you’re prepared or not, the way we market logistics and transportation has changed. You might have already found that your customer has tuned out your traditional marketing tactics, and your company has...

Old-School marketing or “outbound marketing” can be a costly and ineffective strategy which uses traditional marketing channels like direct mailers, television, radio and print ads. The problem is that they no longer bring in customers like they used to. Marketers call this approach “interruption marketing”...

No matter what industry you work in, there’s bound to come a day when you receive a comment or message on social media from an angry customer. Sometimes it may be a simple misunderstanding like they have the wrong company while other times it may...

We often get asked which social media platform is best for the transportation and logistics industry. While each has its merits, Facebook has the most potential for our industry. However, creating a successful Facebook Business Page can be quite challenging if you don’t already know...

Technology has changed the way that we interact with our clients in the transportation and logistics industry. While this new landscape presents a lot of opportunities that weren’t possible before, it is also accompanied by its own set of challenges. The key to being a good...

Once you have mastered your digital marketing strategy and have begun generating leads, it is important to nurture those leads so that they become customers. We understand that it can be tough trying to figure out which approach works, so to make it easier we’ve...