Very often, the first impression that potential customers get of your company, is based on your website which is why it is important to ensure that the website is not only engaging but also easy to find. Your website should tell a story about your...
If you’re in logistics and transportation, “being all over the place” indicates that you’re doing great! After all, hauling freight up and down the country or even around the world generates greater customer appeal, as well as, increased revenue. However, the opposite is true if we’re...
Before rising to fame, celebrities were just like everyday people. They shined shoes, washed dishes, worked in administration, took to the road to transport freight and much more. These 3 celebrities got their start by working in the logistics and transportation industry. Sean Connery To many...
Despite the national unemployment rate of only 7 percent, the trucking industry still faces a major shortage of qualified truck drivers. The current shortage also means that the recruitment market is highly competitive. Today, we are sharing skills needed for professional driver recruitment. Flexibility Recruiting the right...
For some Freight Brokers, Twitter may feel like an off-the-wall platform designed for millennials to hang out and share their thoughts in 140 characters. However, with hundreds of millions of users and more than one billion tweets being sent daily, no logistics business can afford...
As the logistics industry continues to face a huge shortage of truck drivers, a majority of logistics companies are beginning to adopt more tech-oriented techniques to attract as many professional truck drivers as possible. If you are looking for effective ways to recruit qualified truck...
The growing popularity of social media channels has transformed the way businesses interact with their clients. Apart from bridging the gap between businesses and their customers, social media networks have also allowed real-time communication. Unfortunately, the logistics sector has been slow in adopting these strategies...
Most truck drivers spend hours on the open road, often accessing the internet through their smartphones. In fact, according to a recent survey by ATBS, more than 79 percent of drivers use smartphones for various purposes while on the road. Out of the 79 percent,...
We’ve recently highlighted how digital marketing is transforming the way that we recruit professional truck drivers, which is especially useful with the professional truck driver shortage that our industry is facing. From social media platforms, like Facebook, to online digital forms that allow for 24/7...
This year, the Squirrel Works Team decided to make our way to Las Vegas for the 39th annual TIA Conference, to take full advantage of the many industry-based opportunities that it offers. Our founder, David, shares with us some of the highlights from this year’s...