As we near the end of 2019, it’s a good time to think about our digital marketing strategies. After all, to keep up with your competition, you’ll want to stay ahead of the curve. In the last 5 years, marketing and the technology available to marketers has changed. We can...
Disruption is the name of the game in logistics. Last year it was the ELD mandate, the driver shortage, and a booming economy. This year the AOBRD deadline, the Drug and Alcohol Clearinghouse rule, and IMO 2020 together create the potential for some rough riding the last couple months of...
Have you ever heard the phrase, “The more you sweat in training, the less you bleed in battle?”   This phrase perfectly describes the kind of market we currently see in transportation.     Yes, Squirrel Works is the premier marketing agency for transportation and logistics companies, but we’re transportation people first and foremost. Our...
What’s digital marketing, and how can Squirrel Works help?  That’s a question we get a lot here at Squirrel Works, and it makes sense. After all, digital marketing is a fairly new and somewhat foreign topic in the transportation and logistics industry.   So what is digital marketing? Simply put, digital marketing is...
You need a digital marketing strategy and you need it yesterday. After all, digital marketing is changing the way we do business--even in the logistics industry--and if you don’t have a plan, you’re behind the curve. It’s tricky, isn’t it? You don’t know where to start. You turn to Google...
The 2019 TIA Capital Ideas and Exhibition Conference takes place in a few short weeks, and here at Squirrel Works, we want you to make the most of this exciting opportunity. Does networking come easy to you? If not, we’re here to help. Asking the right questions is challenging, but...
Separate Websites Do you have two websites? One for your brokerage and one for your warehousing services? If the answer is no, you might be underutilizing a valuable asset--your warehouse. If your warehouse is full, you can take a pass on this blog. However, if you’re looking at empty floor space, and...
Harness the Power of Video Marketing Trucking companies are experiencing a whopping 54% increase in brand awareness. At the same time, they’re generating nearly 66% more qualified leads. (Video Marketing Statistics You Must Know) It’s no wonder, video marketing has become a big player. Smart trucking companies know that video marketing is...
2018--A Big Year. And just like that, another year in transportation and logistics is ready to blow right past us. I think when we look back, the way we all do-we’ll be shocked by the fluctuations and change in our ever-volatile industry.  You know what this means? The logistics industry is...