What’s digital marketing, and how can Squirrel Works help?  That’s a question we get a lot here at Squirrel Works, and it makes sense. After all, digital marketing is a fairly new and somewhat foreign topic in the transportation and logistics industry.   So what is digital marketing? Simply put, digital marketing is...
You need a digital marketing strategy and you need it yesterday. After all, digital marketing is changing the way we do business--even in the logistics industry--and if you don’t have a plan, you’re behind the curve. It’s tricky, isn’t it? You don’t know where to start. You turn to Google...
The 2019 TIA Capital Ideas and Exhibition Conference takes place in a few short weeks, and here at Squirrel Works, we want you to make the most of this exciting opportunity. Does networking come easy to you? If not, we’re here to help. Asking the right questions is challenging, but...
Separate Websites Do you have two websites? One for your brokerage and one for your warehousing services? If the answer is no, you might be underutilizing a valuable asset--your warehouse. If your warehouse is full, you can take a pass on this blog. However, if you’re looking at empty floor space, and...
Harness the Power of Video Marketing Trucking companies are experiencing a whopping 54% increase in brand awareness. At the same time, they’re generating nearly 66% more qualified leads. (Video Marketing Statistics You Must Know) It’s no wonder, video marketing has become a big player. Smart trucking companies know that video marketing is...
2018--A Big Year. And just like that, another year in transportation and logistics is ready to blow right past us. I think when we look back, the way we all do-we’ll be shocked by the fluctuations and change in our ever-volatile industry.  You know what this means? The logistics industry is...
Are you spending money on a form of advertising you’re not familiar with? If you’re like most people, the answer is yes, and it makes you uncomfortable, right?  It’s our hope that after reading this short blog you’ll better understand how to ensure your next Google Ad campaign takes off!...
As millennials rapidly take over the freight brokerage space, many companies are facing this question: “How do we attract and retain millennial talent?” Here’s the good news--with 91% of millennials planning to keep their current job a measly 3 years or less, you’re not the only one asking this question.   The...
It’s no secret that the folks at Squirrel Works love working with transportation companies! But the truth is, we think drivers are pretty great as well! In fact, over the last few months, I did some video work for Ed Lewis Trucking and Smith Transfer and got to know a...