Blog

Video marketing is all the rage these days, and it looks like businesses will be using more and more to sell their products and services. However, this can be daunting, especially for logistics companies who operate in an industry that is constantly changing. How do...

Do you have a logistics story?   If the answer to that question is, No. What’s a logistics brand story? you’re missing out on a logistics marketing playbook that will provide you with clear messaging, wide-ranging content from blog posts and white papers to email and sales...

Content Marketing DOES work for Logistics Companies! The growth of digital and content marketing has changed the way logistics companies find new business and nurture the business they have. From finding and recruiting drivers and carriers to educating and connecting with customers, content marketing can help...

Should you be online?  Ten years ago, this question was unimportant for logistics companies who handled their sales and marketing by telephone, snail mail campaigns, and in-person calls. But the logistics landscape has changed and will continue to change, and if you do not have a...

As we near the end of 2019, it’s a good time to think about our digital marketing strategies. After all, to keep up with your competition, you’ll want to stay ahead of the curve. In the last 5 years, marketing and the technology available to...

Disruption is the name of the game in logistics. Last year it was the ELD mandate, the driver shortage, and a booming economy. This year the AOBRD deadline, the Drug and Alcohol Clearinghouse rule, and IMO 2020 together create the potential for some rough riding...

Have you ever heard the phrase, “The more you sweat in training, the less you bleed in battle?”   This phrase perfectly describes the kind of market we currently see in transportation.     Yes, Squirrel Works is the premier marketing agency for transportation and logistics companies, but we’re transportation...

What’s digital marketing, and how can Squirrel Works help?  That’s a question we get a lot here at Squirrel Works, and it makes sense. After all, digital marketing is a fairly new and somewhat foreign topic in the transportation and logistics industry.   So what is digital...

You need a digital marketing strategy and you need it yesterday. After all, digital marketing is changing the way we do business--even in the logistics industry--and if you don’t have a plan, you’re behind the curve. It’s tricky, isn’t it? You don’t know where to...