Blog

Does your logistics website have a blog?  If so, what’s the date of the latest entry? If it’s so old you’re embarrassed, you’re not alone. Lots of logistics companies have big ideas for their company blog, and sooner rather than later, those ideas fizzle out....

The Hero’s Journey   Don Miller’s best-selling book, Building a StoryBrand: Clarify Your Story so Customers Will Listen describes a marketing strategy based on the hero’s journey. Even if you’re not a writer, it’s likely you’ve heard of the hero’s journey. It’s a classic story structure--a hero...

Digital Marketing and SEO   I bet the last digital marketer you spoke to talked a lot about SEO, or search engine optimization. Are you still a little confused as to what SEO is?    According to the folks at Yoast, SEO is “the practice of optimizing your web...

We talk to trucking companies all the time, and we know you are busy right now. So busy, that marketing is probably the last thing on your list. When capacity gets tight, you’re on the road making money. Now doesn’t seem like the right time...

Logistics and the Long Sales Cycle   The typical sales cycle is around 3.5 months. That’s a long time and frustrating for logistics professionals who work in a constantly fluctuating freight market. When sales are flat, you need business, and you need that business yesterday, not next...

The Video Explosion in Marketing   Social media feeds used to be blocks and blocks of text. Remember scrolling and scrolling and scrolling through words? Well, that’s certainly changed. According to Oberlo, 54% of consumers want more video content from brands or businesses. With video exploding, you...

Content Marketing   When you work with AMT Squirrel Works, you’ll create marketing stories that will provide you with content to create blog posts, video, sales campaigns, and web pages. This is content marketing, and with the rise of social media and internet sales, the first thing...

It’s time to revamp your 2020 logistics marketing strategy.   The logistics industry is always ripe for disruption, and we’re experiencing a lot of that disruption due to the COVID-19 pandemic. When the dust settles, and it will, will you be ready to hit the ground running?...

Social media marketing is relatively new in the marketing world (and even newer in the marketing for the logistics world). But it’s here to stay! In fact, social media marketing budgets exploded between 2014 and 2016, almost doubling from $16 million to $31 million.   This means...