2020 has been a crazy year for the transportation and logistics industry. Freight has been at all-time highs and shippers are finally starting to adjust the pricing to match the capacity. It may seem like an odd time to consider marketing, you know, considering you’re...
Email Signatures and Logistics Marketing Do you find yourself struggling to come up with creative ideas for your logistics marketing? Listen, you’re not alone, but there are some relatively simple ways to boost sales. Let’s take a look at email signatures. Spicing up your email signatures offer...
Digital Marketing and SEO I bet the last digital marketer you spoke to talked a lot about SEO, or search engine optimization. Are you still a little confused as to what SEO is? According to the folks at Yoast, SEO is “the practice of optimizing your web...
We talk to trucking companies all the time, and we know you are busy right now. So busy, that marketing is probably the last thing on your list. When capacity gets tight, you’re on the road making money. Now doesn’t seem like the right time...
Logistics and the Long Sales Cycle The typical sales cycle is around 3.5 months. That’s a long time and frustrating for logistics professionals who work in a constantly fluctuating freight market. When sales are flat, you need business, and you need that business yesterday, not next...
The Video Explosion in Marketing Social media feeds used to be blocks and blocks of text. Remember scrolling and scrolling and scrolling through words? Well, that’s certainly changed. According to Oberlo, 54% of consumers want more video content from brands or businesses. With video exploding, you...
It’s time to revamp your 2020 logistics marketing strategy. The logistics industry is always ripe for disruption, and we’re experiencing a lot of that disruption due to the COVID-19 pandemic. When the dust settles, and it will, will you be ready to hit the ground running?...
Social media marketing is relatively new in the marketing world (and even newer in the marketing for the logistics world). But it’s here to stay! In fact, social media marketing budgets exploded between 2014 and 2016, almost doubling from $16 million to $31 million. This means...
Video marketing is all the rage these days, and it looks like businesses will be using more and more to sell their products and services. However, this can be daunting, especially for logistics companies who operate in an industry that is constantly changing. How do...
Do you have a logistics story? If the answer to that question is, No. What’s a logistics brand story? you’re missing out on a logistics marketing playbook that will provide you with clear messaging, wide-ranging content from blog posts and white papers to email and sales...