Digital Marketing and SEO I bet the last digital marketer you spoke to talked a lot about SEO, or search engine optimization. Are you still a little confused as to what SEO is? According to the folks at Yoast, SEO is “the practice of optimizing your web...
We talk to trucking companies all the time, and we know you are busy right now. So busy, that marketing is probably the last thing on your list. When capacity gets tight, you’re on the road making money. Now doesn’t seem like the right time...
Logistics and the Long Sales Cycle The typical sales cycle is around 3.5 months. That’s a long time and frustrating for logistics professionals who work in a constantly fluctuating freight market. When sales are flat, you need business, and you need that business yesterday, not next...
The Video Explosion in Marketing Social media feeds used to be blocks and blocks of text. Remember scrolling and scrolling and scrolling through words? Well, that’s certainly changed. According to Oberlo, 54% of consumers want more video content from brands or businesses. With video exploding, you...
It’s time to revamp your 2020 logistics marketing strategy. The logistics industry is always ripe for disruption, and we’re experiencing a lot of that disruption due to the COVID-19 pandemic. When the dust settles, and it will, will you be ready to hit the ground running?...
Social media marketing is relatively new in the marketing world (and even newer in the marketing for the logistics world). But it’s here to stay! In fact, social media marketing budgets exploded between 2014 and 2016, almost doubling from $16 million to $31 million. This means...
Video marketing is all the rage these days, and it looks like businesses will be using more and more to sell their products and services. However, this can be daunting, especially for logistics companies who operate in an industry that is constantly changing. How do...
Do you have a logistics story? If the answer to that question is, No. What’s a logistics brand story? you’re missing out on a logistics marketing playbook that will provide you with clear messaging, wide-ranging content from blog posts and white papers to email and sales...
Content Marketing DOES work for Logistics Companies! The growth of digital and content marketing has changed the way logistics companies find new business and nurture the business they have. From finding and recruiting drivers and carriers to educating and connecting with customers, content marketing can help...
Should you be online? Ten years ago, this question was unimportant for logistics companies who handled their sales and marketing by telephone, snail mail campaigns, and in-person calls. But the logistics landscape has changed and will continue to change, and if you do not have a...