Inbound marketing has become a fundamental part of a successful marketing strategy. Whether you’re prepared or not, the way we market logistics and transportation has changed. You might have already found that your customer has tuned out your traditional marketing tactics, and your company has...

Old-School marketing or “outbound marketing” can be a costly and ineffective strategy which uses traditional marketing channels like direct mailers, television, radio and print ads. The problem is that they no longer bring in customers like they used to. Marketers call this approach “interruption marketing”...

Technology has changed the way that we interact with our clients in the transportation and logistics industry. While this new landscape presents a lot of opportunities that weren’t possible before, it is also accompanied by its own set of challenges. The key to being a good...

Social media marketing seems to be evolving at a bewildering pace; there are new user preferences to consider, updated algorithms, not to mention the frequent updates and the latest features that have just been added. So, it’s completely understandable that while you’re already trying your...