You need a digital marketing strategy and you need it yesterday. After all, digital marketing is changing the way we do business--even in the logistics industry--and if you don’t have a plan, you’re behind the curve. It’s tricky, isn’t it? You don’t know where to...
Inbound marketing has become a fundamental part of a successful marketing strategy. Whether you’re prepared or not, the way we market logistics and transportation has changed. You might have already found that your customer has tuned out your traditional marketing tactics, and your company has...
Old-School marketing or “outbound marketing” can be a costly and ineffective strategy which uses traditional marketing channels like direct mailers, television, radio and print ads. The problem is that they no longer bring in customers like they used to. Marketers call this approach “interruption marketing”...
It was recently announced that Facebook and Twitter shares have taken a plunge, which forces us to ask the question; is your marketing strategy in jeopardy? The short answer? Yes! Especially, if you’re focusing all your marketing efforts on one platform, whether it be Facebook, Twitter...
No matter what industry you work in, there’s bound to come a day when you receive a comment or message on social media from an angry customer. Sometimes it may be a simple misunderstanding like they have the wrong company while other times it may...
We often get asked which social media platform is best for the transportation and logistics industry. While each has its merits, Facebook has the most potential for our industry. However, creating a successful Facebook Business Page can be quite challenging if you don’t already know...
Technology has changed the way that we interact with our clients in the transportation and logistics industry. While this new landscape presents a lot of opportunities that weren’t possible before, it is also accompanied by its own set of challenges. The key to being a good...
Once you have mastered your digital marketing strategy and have begun generating leads, it is important to nurture those leads so that they become customers. We understand that it can be tough trying to figure out which approach works, so to make it easier we’ve...
It has long been a trend forecast that video is the future of marketing, but implementing it in your marketing strategy remains a challenge, especially for transportation companies. So, how exactly can you use videos to promote your logistics company? There are multiple ways of using...
Social media marketing seems to be evolving at a bewildering pace; there are new user preferences to consider, updated algorithms, not to mention the frequent updates and the latest features that have just been added. So, it’s completely understandable that while you’re already trying your...