Stay in Touch: Your Customers Want to Talk
The transportation industry is full of activity, therefore our customers are busy. It might take an hour or two, or even a day or two for them to get back to us. But remember, if we’re doing our job–helping them to merge seamlessly with some of the most innovative and exciting technologies–they will want to return our calls! Our job is to present them with the most pertinent information and solutions so they can make informed decisions about their unique needs. Keep the dialogue open, pay attention to concerns, and assume nothing.
Take Advantage of Windshield Time
Sales trips often include long periods of windshield time–this is the time we spend driving to and from our sales destinations (something I just learned all about). Active people often complain about these long hours behind the wheel, but I found that windshield time quite valuable. If you are on a sales call with a partner, it gives you time to toss around business ideas, plan for your next call, and to prospect every truck you pass as a potential customer. Just so you know, if you’re the passenger, you might do a lot of writing–hand cramp!
A Fast Food Parking Lot May Just Be the Perfect Place for That Sales Call
Sometimes you have to make do with what you have! If you work in sales, you might find yourself sitting in the car in a McDonald’s parking lot, while your boss is inside because that’s the only way you can both get on the conference line for a sales call! No, it’s not the 20th floor high-rise office with a view–the one I imagined myself in while in college, but it might be better. Working on the fly, making do, and crushing it anyway gives me a sense of accomplishment and success!
I’m learning to love sales because it gives me ample opportunity to be creative with my time and energy, but whatever your speciality–remaining open to possibilities at all times will serve you and your customers well!