24 Feb Content Marketing: Does it Work for Logistics Companies?
Content Marketing DOES work for Logistics Companies!
The growth of digital and content marketing has changed the way logistics companies find new business and nurture the business they have. From finding and recruiting drivers and carriers to educating and connecting with customers, content marketing can help your logistics company build long-term relationships all along the supply chain.
Content that Works for Logistics Companies
But how do you know what content works? And how do you find the time to create great content that engages potential shippers and/or carriers? Here at Squirrel Works, we’re the only marketing agency that creates content solely for logistics companies, and we’ve found that if your website’s content is relevant and compelling, you can benefit from added content like blog posts, white papers, and videos.
- Blog Posts: Blog posts are a great way for logistics companies to build a following. Blog posts provide an opportunity for you to inform customers and/or carriers of your services and the benefits of working with your company. We’ve found that blogging at least twice a month on topics that offer real value to your customers and carriers can boost your website traffic and help you build necessary relationships.
- White Papers: Don’t let white papers scare you. You are an expert in your field, and you have a wealth of information to offer customers and carriers. White papers are your opportunity to share your expertise and breadth of knowledge with a wide variety of people. Here at Squirrel Works, we suggest you offer a white paper in exchange for an email address. In this way, your white paper works double for you, helping you populate your email lists and establishing you as an expert in your field.
- Video: Video is quickly becoming a leading way to share your thoughts, opinions, services, and personality with customers and carriers. It’s new and interesting, and studies show that people enjoy watching videos as much (probably more than) they like reading a blog post or white paper. Videos offer you the opportunity to put a face with your name. It’s a quick way to connect with customers.
I don’t have time to create all this content.
Time is definitely a consideration when you are looking to up your content marketing game. That’s why the folks at Squirrel Works create content marketing plans for our logistics customers. We use two high-level story frames to help you create content that works for your unique company. Whether you need drivers or want to content with manufacturers and distributors, we can assess your needs and help you create a content plan that will sell.
Once you have a plan, you can create (or we can help you create) content to use on Social Media sites like Facebook, LinkedIn, Twitter, and Instagram. But that’s not all. In addition to blog posts and white papers, you can use the content plan to create email campaigns and sales materials.
If you’re interested in exploring how content marketing can help your logistics company, schedule a call with the experts at Squirrel Works today!