13 Mar Check your website before your next conference
Are you planning on attending an upcoming industry conference? If you are, you probably want to take full advantage of the marketing and networking opportunities that the conference offers. Before you do, it may be a good time to evaluate your website and assess whether it meets your brand’s messaging and answers any crucial questions that potential customers might have.
Remember that digital marketing is always evolving and that your website needs maintenance to keep up with the latest innovations and best online practices. While it is a good start having a website at all, you should also look at it from a potential customer’s point of view – is your website answering their questions? Is your contact information up to date? Does your website tell your story?
These are some crucial elements that should feature on your website:
Your website should have a brief description on the home page that shares a brief description of your company and the services you offer. You should also include a button to “read more” linking to a separate page that describes your mission, vision, history and the ethics of your logistics company. Consider using high-quality pictures that show your company culture so that customers can see what sort of company they are trusting their business with.
It may seem obvious, but you will be surprised to find that a lot of websites overlook the importance of including a detailed outline of their services. Make sure that you are describing your different services and how they provide solutions to your customer’s transportation problems. It’s not a bad idea to use photos of your equipment too.
If you are looking to boost driver and agent recruitment, we highly recommend having a careers section to promote your company’s hiring benefits and offer an online recruitment application. In our experience, we have found that by including this functionality, driver and agent recruitment has increased by 90%! The advantage is that you are constantly recruiting drivers and agents without having to actively advertise the position.
It is vital that the ‘Contact Us’ section includes a contact number, email address, your physical address and a digital contact form. Some transportation companies choose to combine this section with the ability to request a quote, too.
Your homepage is the first thing that your customers will see, so use this space to showcase the very best of your business.
Testimonials are a clever way to market your company and helps create credibility among new and existing clients. Remember that a customer is more likely to choose your company when they have a good idea of the service to expect based on others’ experiences
Social Media Links
Customers like being able to have a direct connection to the company handling their business and keep tabs on what people are saying about your company.
Request A Quote
It is always smart to have your contact info and the option to request a quote in a prominent spot on your homepage for customers to find easily and conveniently.
Does your logistics website check all these boxes? Remember that this is just the basics and that it is just as important to have good content, pictures and infographics that encourage your customer to engage with your website.