What is SEO?

You might have seen SEO popping up a lot lately. Everyone keeps saying just how important it is for your business, but what does it even mean?

Simply put, SEO is optimizing your company’s website for search engines, like Google, to find you. By optimizing your site, you increase your chances of ranking higher in their searches.

Why is SEO important?
Think about when you do a quick Google search – how often do you go further than the second or third page of results? Very rarely, right?
Now, think about what people type into Google to find your company – not people who already know you and do business with you, but new potential customers. Perhaps they’re typing into Google, “logistics companies in the US” – where is your company showing up in those results? Are you on the first, second or third page? If not, it’s time to chat to us about your SEO strategy.

How can we help?
Our team have an expert understanding of what you need, to help improve your ranking on Google. We work with you to identify your target audience, keywords that you’d like to rank for and even take into consideration who your competitor is, so that in time your position on Google searches will be better than theirs.

What do we do?
Once we understand your expectations, we put our team to work! We start by reporting on your current ranking position, then we make sure that your website is in the good books with Google, before adding descriptions and tags to your website that tells Google what keywords you’d like to rank for.
Before finishing the initial set up, we run a few more reports to see if there is an immediate improvement in your ranking. It’s important to remember that SEO is a long-term marketing strategy that takes monthly maintenance to see an improvement.

SEO can be overwhelming at first, and very often you might feel that marketers are just talking over your head, in hopes of making a quick buck! Remember that our team specializes in logistics and works WITH you to improve your digital presence. Choose a marketing partner that is as passionate about your industry as you are – choose Squirrel Works.