Driver Shortages and How We Can Help

According to the American Trucking Associations, the current driver shortage is sitting at approximately 50,000. This shortage has risen from 20,000 in 2005, and by industry, predictions could rise as high as 145,00 by 2024.


Let’s look at what’s happening. The average age of a truck driver is 49. That driver is getting close to the age when he is going to park his truck. When you couple this aging population of drivers with a low number of qualified drivers and a high industry turnover rate, you end up with a driver shortage that thwarts your ability to make money as capacity tightens.


This is where AMT Squirrel Works can help.


We know what drivers want; good pay, plenty of home time, and good equipment. But like all people, drivers also want respect. They want to be appreciated for their hard work, treated like equals. In fact, a recent study conducted by and Odin Text found that “emotional connection” is quite important to drivers; in fact, it can be as important or more so than salary.


When you partner with AMT Squirrel Works, you benefit from our years of experience in the trucking industry. Yes, we can create a compelling and smart Facebook ad because we have the technical expertise that allows us to target audiences and to optimize the scheduling and duration of an ad, but our intimate knowledge of the industry allows us to spark a deeper conversation.


As your partner, we will get to know you. We will become acquainted with your story–from a driver’s point of view. We will highlight the benefits of working for your company whether it is family-based or values-driven because the folks at Squirrel Works are invested in your story. Your company has a competitive advantage that is unique to you. We’ll figure this out and we create content that capitalizes on those unique strengths.

Switching jobs can be scary; that’s why we will cultivate an emotional connection between your company and the driver looking for new employment. We can add some retargeting ads if the driver needs a nudge, and we will create an incredibly easy application, so the driver can apply before leaving your website.


AMT Squirrel Works wants to be your partner as you navigate the shifting market and increased need for drivers to stick with you for the long haul. We have the skills and the competence to help you reach your goals because we care deeply about the future of the industry.