17 Aug IMPACT 2017 Impacting our Marketing
Picture this: You are one of only 200 lucky men and women surrounded by elegance. You look around with wide eyes because this room is one of the most beautiful you have ever seen with a majestic staircase and gorgeous marble and limestone accents. Up on the stage your friend and mentor, Bob Ruffalo, the CEO and founder of IMPACT an innovative inbound marketing company, is giving you the low-down on IMPACT’s success story, so you can take these ideas home and cultivate the same success in your own company.
Sounds pretty good, doesn’t it!
I’m here to tell you, it was better than pretty good. It was fantastic. IMPACT Live Conference is a collaboration between IMPACT and The Sales Lion–a conference for folks who believe inbound marketing can and should be fun, values-driven, and collegial. And the conference itself embraces and exudes these ideals. The speaker line-up is packed with a variety of forward thinking sales and marketing leaders like Marcus Sheridan, President at The Sales Lion, Tara Robertson from Sprout Social, Jeff Julian, CEO and co-founder at Squared Digital, Tony Uphoff, President and CEO at Thomas Publishing, and Paul Roetzer whose talk on an “artificially intelligent” future was pretty mind-blowing.
The venue was gorgeous. The food was out of this world. The opportunity to connect with other business leaders, marketers, innovative sales people was incomparable. It was the experience of a lifetime, and I plan to go again.
Let me tell you why.
I’m finding, as I learn more about innovative marketing, that it’s critical to make and take the time to work on the business instead of always working inside the business. Let me explain, our mission here at Squirrel Works is to bring cutting edge digital marketing solutions to the transportation industry. In order to fulfill that mission, to provide the best possible, most innovative and valuable service and support to our customers, we want to not only stay on top of the latest trends and best practices; we want to pioneer in the field.
IMPACT Live 2017 and conferences like these give us a chance to do this. We choose not to regurgitate old school ideas; instead, we ensure that our customers are on the receiving end of cutting edge technologies.. We offer a competitive advantage because we study the successful technology and practices of other industries and combine that knowledge with our our unique understanding of transportation to adapt them to this industry.
Continued education gives us an edge, and it gives our customers an even bigger edge!