AMT Squirrel Works - Logistics and Transportation Marketing

Why you need a mobile friendly website

We have found that through doing hundreds of website audits on logistic companies, just like yours, that more often than not, these websites are not mobile-friendly. Mobile friendly or mobile responsive just means that your website displays and works the way that it should, on a mobile or smartphone. If you are wondering why this is so important, we are about to tell you.

Take a second to look around you and notice how many people are using their mobile phones. Google recently announced that close to 60% of their worldwide searches come from smartphones. Now, take a minute to consider who your customer is and when they are most likely to search for your website. Very often, potential customers are searching the web from the comfort of their smartphones.

KJ Media, a driver recruitment marketing company conducted a recent study and found that over 95% of professional truck drivers have smartphones.  Most of these drivers prefer using their smart phones over a computer for their computer related activities. 

Truth is, people everywhere are relying more on their mobile phones and there is nothing more frustrating and off-putting than finding the company you are looking for, but not having the ability to navigate their website because it is not mobile friendly. They may struggle to read the content, the pictures are too big, the font is too large, the buttons are not working. Within minutes you have already lost a potential customer who was interested enough to search for your website.

Your website not being mobile responsive is not just affecting how customers use your websites on their mobile phones, but also how they find your company through Google. If you are wondering why your customers simply cannot find you through a Google search, it could very well be that Google changed its algorithm and tweaked the way that it displays mobile search results. Since April 2015, Google has been penalizing websites that are not mobile-friendly so that websites that are optimized for mobile, rank better than those that do not.

Most Freight Brokerages all position themselves as technology innovators and market their technology capabilities to shippers, but when the shipper goes to your website are you portraying yourself as a technology front-runner?

Let’s be honest, your website is often the first impression of your business and you do not want potential customers thinking that you do not understand the importance of adopting modern technology. A website redesign that includes a mobile responsive interface will ensure that your potential customers take you seriously, thereby saving your reputation and putting you in the forefront of modern and adaptable companies.

If you’re still not sure whether your website is mobile responsive, be sure to get in touch and one of our team members will put together a free website audit that shows you exactly where your website can be improved.